56 Pencils awarded in Press Advertising, Radio Advertising, Writing for Design on Results Day One of D&AD Judging

The first set of D&AD Pencil winners for 2015 were announced, but entrants will have to wait until the Award Ceremony at Battersea Evolution on 21^st May to find out which color Pencil (Wood, Graphite or Yellow) they’ve won. White and Black Pencil winners will also be announced at the Awards Ceremony on 21^st May.

 

So far the Top 5 ranking countries by Pencils won are UK (11 pencils), Brazil and South Africa– (6 Pencils – joint 2^nd), New Zealand (5 Pencils) and US (4 Pencils).

The Pencils were awarded as it follows:

 

Press Advertising – 28 Pencils

• Leo Burnett Sydney – Shark for WWF (Australia)
• Leo Burnett Sydney – Poachers Campaign for WWF (Australia)
• Leo Burnett Brasil (Leo Burnett Tailor Made) – Letter Crashes for Fiat (Brazil)
• Leo Burnett Brasil (Leo Burnett Tailor Made) – Don’t Make-up and Drive for Fiat (Brazil)
• AlmapBBDO – Worth a Lot More for Volkswagen do Brasil (Brazil)
• AlmapBBDO – It Fits for Volkswagen do Brasil (Brazil)
• AlmapBBDO – Mirrors for Volkswagen do Brasil (Brazil)
• PROLAM / Young & Rubicam Santiago – Funeral for Rothhammer (Chile)
• Y&R China – MIC for Jo Lusby (China)
• Lowe China – Human Traffic Sign for Shanghai General Motors (China)
• Young & Rubicam Prague – Harley Second World War for PHD Bikes a.s. (Czech Republic)
• Herezie – The Beauty Of Sharpness for Zwilling J.A. Henckels (France)
• Publicis Conseil – Paris Zoo for Parc Zoologique de Paris (France)
• Marcel Worldwide – Inglorious Fruits & Vegetables for Intermarch_ (France)
• BBDO Proximity Dusseldorf – Get Adopted for Mars Inc. (Germany)
• Tribal DDB – Parking for Volkswagen (Germany)
• Young & Rubicam Kuala Lumpur / Malaysia – Cans of Positivity for Campbell Soup for Southeast Asia Sdn Bhd (Malaysia)
• Publicis M_xico –  CDC Banamex – Erase the Difference for CDC (Mexico)
• Publicis Peru – Change Your Life for Intralot (Peru)
• Ogilvy Cape Town – The Press Ads That Know What’s Coming for Volkswagen South Africa (South Africa)
• King James Cape Town – Things Happen Fast for Independent Newspapers (South Africa)
• DDB SPAIN – VW Area View 360_ Campaign for VAESA (Spain)
• Leo Burnett London – Suffocation for Karma Nirvana (United Kingdom)
• Bartle Bogle Hegarty London – Peace for Unilever (United Kingdom)
• Leo Burnett London – Suffocation for Karma Nirvana (United Kingdom)
• adam&eveDDB – Bad Fit for Harvey Nichols (United Kingdom)
• adam&eveDDB – Bad Fit for Harvey Nichols (United Kingdom)
• McCann – Erickson New York – Swords for Evolve (United States)

 

Radio Advertising – 20 Pencils

• Leo Burnett Melbourne – Foreign Objects (Cane Toad) for Honda Australia (Australia)
• Leo Burnett Melbourne – Foreign Objects for Honda Australia (Australia)
• DM9DDB – Spot Against Silence for Amnesty International (Brazil)
• Grey Group Canada – Poodle for Moms Demand Action for Gun Sense in America (Canada)
• Sancho/BBDO – Radiometries for Exito Group (Colombia)
• Grabarz & Partner – “Corrective action” for Volkswagen AG (Germany)
• Ogilvy & Mather Group HK – Blogger for Birdland (HK) (Hong Kong)
• Ogilvy & Mather Group HK – Made for You for Birdland (HK) (Hong Kong)
• Colenso BBDO – Talkies for MARS (New Zealand)
• Colenso BBDO – K9FM for MARS (New Zealand)
• Colenso BBDO – K9FM for MARS (New Zealand)
• Ogilvy Johannesburg – Give Me Strength for Suntory (South Africa)
• DDB South Africa – Disney for Wrigley (South Africa)
• DDB South Africa – YouTube the Rainbow for Wrigley (South Africa)
• DDB South Africa – YouTube the Rainbow for Wrigley (South Africa)
• Impact BBDO – Your Destiny Campaign for Commercial Insurance (United Arab Emirates)
• Impact BBDO – Your Destiny for Commercial Insurance (United Arab Emirates)
• Wieden+Kennedy Portland – Momsong for Old Spice (United States)
• Wieden+Kennedy Portland – Dadsong for Old Spice (United States)
• Havas Worldwide – The Most Interesting Man In The World for Dos Equis (United States)

 

Writing for Design – 8 Pencils

• Wieden+Kennedy – London Because No Reason for Brown-Forman (United Kingdom)
• Design Bridge – Fortnum & Mason Novelties for Fortnum & Mason (United Kingdom)
• adam&eveDDB – Could I Be Any Clearer for Harvey Nichols (United Kingdom
• Whybin\TBWA\DAN – Talk Rugby Like a Pro for New Zealand Media and Entertainment (New Zealand)
• CHI & Partners – Guildford Postcard for DC Thomson (United Kingdom)
• Alt Group – Twenty Six Characters for Alt Group (New Zealand)
• The Writer – From Home To Homek for Solidspace (United Kingdom)
• StudioLR – Seamab: Where We Live. for Seamab (United Kingdom)

All 56 pieces will appear in the 53^rd D&AD Annual published later this year. There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded – the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

International entries to D&AD have gone up over 15% this year, which is a reflection of D&AD’s continued relevance in maturing creative markets like Brazil and India.

The quality of craft in categories like Branded Content and Integrated is a real theme this year: an understanding that great creative can play a vital role in earning media is really coming through in the production value of much of the work.

We’ve also seen a big increase in design work being entered across all categories – which I hope indicates that creative businesses at all levels of agency and studio size are thriving.

Tim Lindsay

CEO D&AD

D&AD Judging Week 2015 finishes on Thursday 23rd April.

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

As a non-profit, all of D&AD’s surpluses go straight into programmes such as New Blood, that inspire the next generation of creative talent and stimulate the creative industry to work towards a fairer, more sustainable future.