BBDO Belgium surprises visitors to a Ghent coffee bar with Nescafe

Cristina Blanaru Ads, Creativity

BBDO Belgium and Nescafe prepared an activation aimed to surprise the visitors of a trendy coffee bar in Ghent.

For the entire day, agency’s barista made cups of Nescafe ® Gold Barista Style for the customers instead of their usual coffees. The reactions? Positive every time, as the video shows.