Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)

Cristina Blanaru Business, Consumption Habits, Marketing, Media, Studies

Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities in search and evaluation areas.

Joining BRAT, representative organization for Romanian media industry, comes to complete Oxygen’s range of instruments for monitoring and evaluation and the independent tools the agency is using on daily basis to analyze data and consumption habits and to measure the impact of the campaigns it runs for its clients.

As BRAT member, Oxygen gets access to info on print and online audience, print run for printed press and ad investments data (print, online, radio and outdoor).

Oxygen is using over 10 instruments for monitoring, analysis and real time social listening tools for online conversations. Besides the classical monitoring services, those instruments are helping companies to react fast, to prevent the possible crisis situations and to interact directly with their targets.

Oxygen - Raluca Teodorescu

Access to data helps us shape strategies, evaluate campaigns and service better the brands in our portfolio. We are happy that, once with the setting up of a new category of BRAT members, that targets PR and creative agencies, we have at hand correct and relevant info on audience, print runs or demographic data

Raluca Teodorescu,

Managing Director Oxygen.

Awarded for its campaigns, Oxygen has in portfolio both local and international brands, such are Heineken, Ciuc, Golden Brau, Affligem, Silva, Garanti Bank, Amway, Mothercare, Olympus Dairy, Familia Brasoveanu, Divertiland, SoftOne, Luxoft, Siniat, ETI, Baneasa Shopping City, Grand Cinema & More, Romania’s Pavilion at EXPO Milano 2015 and many more