HP inspires people to reignite their creativity with “Jane”

Cristina Blanaru Ads, Creativity

HP releases the international film “Jane” as the debut to their new campaign “Go Make Things” for Sprout by HP, a revolutionary new computing platform.

Partnering with 180LA, HP aims to illustrate what this new category of computing can do, the ease from which almost any idea we have can be realized through sprout. People too often have an idea and do nothing about it, sprout is the perfect tool to go from thought to expression in an instant. The film features HP’s new 3D Capture Stage that makes personal 3D printing easier than ever before.

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As children our imaginations soar and creativity abounds. But as we grow older, for various reasons, our creativity seems quelled and our routines take over.  The film shows “Jane”—a protagonist who has lost her spirit to create—inspired by her daughter to keep imagination alive. The children’s Silverlake choir performs a rendition of Roger Hodgson’s “The Logical Song” throughout in a perfect parallel.

The campaign is the first new creative work from HP’s Personal Systems Group since Antonio Lucio, Chief Marketing and Communications Officer, joined HP from Visa in May.

Campaign: Spout by HP

TVC: “Jane”

Credits:

Agency:  180LA

Client: HP & Intel

HP

Chief Marketing Officer: Antonio Lucio

VP, PPS WW Marketing, Consumer PC: Vikrant Batra

WW Communications Director: Matt Cowling

WW Marketing/Creative Sprout: John Randazzo

Product Marketing Manager,  Immersive Computing: Stephen Miller

Intel

Chief Marketing Officer: Steve Fund

VP Global Creative Director: Teresa Herd

Marketing Director: Cassio Tiete

Senior Marketing Manager: Elizabeth Lin

180LA

Chief Creative Officer: William Gelner

Creative Director/Copywriter: Zac Ryder

Creative Director/Art Director: Adam Groves

Head of Production:  Natasha Wellesley

Executive Producer: Erin Goodsell

President/Global CEO: Mike Allen

Account Director: Mike Slatkin

Account Managers: Danielle Tisser & Nicole Stokman

Chief Strategy Officer: Mike Harris

Head of Strategy: Jason Knight

Planning Director: Anne Heuer

Planner: Andrew Zakim

Business Affairs: Loretta Zolliecoffer

Production Co.: Park Pictures 

Director/DP: Lance Acord

Head of Production: Anne Bobroff

EP/Producer: Caroline Kousidonis

Production Designer: Jason Hamilton

Casting Company/Director: Dan Bell

Shoot Locations: USC, Menlo  Club, Leo Carrillo State Beach, Hawley House, Los Angeles

Editorial Company: Exile

Editor: Kirk Baxter

Executive Producer: Carol Lynn Weaver

Producer: Lauren Pullano/Tobie Louie

Completion/Special Effects: Mill LA

Senior Executive Producer: Sue Troyan

Producer: Kiana Bicoy

Colorist: Adam Scott

2D Lead Artist: Steve Cokonis

Recording Studio:  Eleven Sound

Mixer: Jeff Payne

Asst Mixer: AJ Murillo

Executive Producer: Suzanne Hollingshead

Producer: Dawn Redmann

Music Company: Agoraphone

Producer: Dawn Sutter Madell

Song: The Logical Song

Writers: Roger Hodgson (#RogerHodgson), Richard Davies