RTB House builds up in Greece and is represented locally by Alexandros Rigas

Cristina Blanaru Digital & Media, Marketing, Media

RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – continues to expand its business abroad and employs yet another local online industry expert. RTB House is represented in Greece by Alexandros Rigas since June 2015.

After Turkey, Russia and the Czech Republic, Greece  is the next country where RTB House has strengthened its corporate sales structures over the last few months.

The intense staff growth we are undergoing stems directly from the company’s current development strategy. We know that maintaining the ongoing and extremely dynamic business development wouldn’t be possible if it weren’t for the support of local specialists. Greece is a highly demanding market, so we are glad to see such an experienced manager in our team. We believe that Alexandros’s in-depth knowledge and years of hands-on experience in the online world will help him manage our business in Greece efficiently, and it will strengthen our position in the country in the long run

Daniel Surmacz,

Chief Operating Officer RTB House.

In RTB House, Alexandros Rigas is responsible for planning and executive decisions. He will initially concentrate on strengthening the company’s Greek presence by establishing a framework for b2b cooperation with new clients.

Rigas has been an entrepreneurial spirit and eBusiness executive since 2009. In 2010, he co-founded brandsGalaxy.gr (Athens/Greece). He then joined Naspers Ltd in December 2011 and served from different executive positions at subsidiary companies such as ricardo.ch (Zug/Switzerland), markafoni.com (Istanbul/Turkey) and enmoda.com (Istanbul/Turkey). Since December 2014, Alexandros is an eBusiness consultant advising Internet companies, mainly on business development and cost optimization. He holds a BSc in International and European Economic and Political Studies (Thessaloniki/Greece) and a MSc in International Business, Strategy and Innovation (Maastricht/The Netherlands).

RTB House_Alexandros Rigas

We all know that today’s business situation in Greece is very difficult and this is why advertisers have to calculate their budget more carefully than ever before. Every Euro-cent spent for promotion has to bring a high and stable return on investment and precisely targeted ads are a great solution for that

Alexandros Rigas,

Business Partner RTB House in Greece.

RTB House currently operates in 33 markets. Serving its global clients, it buys 3.5 bn ad views per month. The company has operated on the Greek market since 2013 and already provides its services to brands such as goldenbrands.gr, z-mall.gr and many more.

 

RTB House specializes in precisely targeted display advertising, with solutions to profile, target, and reach the most valuable e-shoppers. Its technology allows any online store, brand, or manufacturer to run customized campaigns that deliver personalized messages to the internet users – all in real-time.

Headquartered in Warsaw, Poland, RTB House operates on 33 markets and is currently running nearly 650 advertising campaigns. For its clients it buys 3.5 bn views per month.