LS Travel Retail Romania rebrands, becomes Lagardère Travel Retail

Starting July 10th, LS Travel Retail Romania, subsidiary of Lagardère Services, became Lagardère Travel Retail, a change part of an international rebranding process scheduled to end by the end of the year.

The purpose of the rebranding is to help group’s growth ambitions, to define its strategic position in travel retail and  to show its affiliation to Lagardere group.

The company is present in Romania for  18 years and operates in business segments such as news & convenience, retail and HoReCa. It has over 220 locations and its most popular brand is Inmedio.

Lagardère Travel Retail comes with a new approach, B2C4B, aiming to satisfy each and other traveller along his journey and guaranteeing the highest quality standards on its three businesses (duty free& luxury, travel essentials and food service), hence maximizing value creation for landlords and brands.

The brand’s new signature is “Experience new horizons, every day” and it expresses both the Group’s diversity and its values: innovation and operational excellence.

With 3,2 billion euros 100% managed sales in 2014 and a presence in 30 countries, 150 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach.

Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveler all along his journey. Beyond its three businesses expertise, as a multi-specialist assembler, Lagardère Travel Retail creates value-added opportunities in each location.