Lagardère Travel Retail communicates in Romania with Republika
Republika communicates in Romania for Lagardère Travel Retail, company that manages the news & convenience stores Inmedio and Relay and the food brands 1 Minute, Le Cafe Inmedio, So! Coffee, Voyage Cafe and Furore!. The agency will provide communication strategy and consultancy, creation and development of online and offline campaigns, in-store activations and digital and social media communication.
The newest project launched by Republika and Lagardère Travel Retail is “Childhood’s memories”, taking place in 1 Minute locations in Bucharest between July 27th – August 27th. The campaign, which aims to bring the joys from other times back in the lives of the employees from business centers, challenges people to play and surprises them with sweet memories every day.
The communication campaign includes a promotional component, taking the form of a menu for 2 for a special price. The campaign is declined in-store, on digital channels and via PR, including also Facebook thematic activities.
The theme of this campaign started from our desire to offer to our clients the possibility to travel in time, in a period when things used to be more simple, more tasty, more careless and with less responsibilities – their childhood period. If when we are children we only want to grow up, once we are mature we confront with the nostalgia of the past days, so that we aimed to recreate that universe for them. With this campaign, we want to offer to our clients a well-deserved break from tasks, deadline and, instead, invite them to play
Petruta Ionita,
Head of Marketing & Store Planning Lagardère Travel Retail
The collaboration with Lagardère Travel Retail allows us to exercise our creativity within a multi channel communication strategy, in a very dynamic sector, which is, in the same time, extremely appealing when it comes of communication opportunities. “Childhood’s memories” campaign is a first example in this sense and is part of a more extensive strategic planning we developed together with our new partner
Justin Kadima,
Managing Partner Republika.
Republika, communication agency with digital DNA, offers communication strategy and consulting services, PR, digital marketing, social media, creation and tech development. The agency has in its portfolio clients like UniCredit Tiriac Bank, Nivea, Renault, Forum Film, Cine Grand and Halewood Romania.