Romanian Internetics’ 2015 winners. Webstyler – Agency of the Year for 7th time

Webstyler was designated, for the 7th time, the Agency of the Year and scooped 4 awards during the 15th edition of Internetics, Romanian online branding, marketing and advertising festival. In total, 13 agencies scooped 22 awards at Internetics’ gala (Winners list), which took place on November 23rd, at Bucharest’s National Theater.

Webstyler won with “Fans’ Arena”, which was awarded in Culture (Viral Non Video category), Social media (Online PR Special Projects) and Interactive Campaigns – Full Digital Campaign (Art, Culture, Media and Entertainment) and with “Mispelling on Sale” for Westwood, a Domo brand.

Webstyler, who won The Agency of the Year, scooped the title with 74 points. Besides the awarded campaigns, the agency was also nominated for Nutricia.ro platform for Aptamil and “Happy Sharing” for Telekom.

2015 is a turning point for the digital communication industry. 15 years ago, trafic.ro was launched and we were entering the era of online advertising. Also 15 years ago, Webstyler was born. The online advertising era ends here. We enter the era of content. Agencies and clients, we all must learn to communicate with people in a different manner. We must learn to be really relevant in their lives, we must learn to talk less about our brands and more about their needs. I thank to the clients together with which we scooped the awards and nominations (…) I believe that, in order to keep the pace with the consumers, the client and the agency must really be a team and assume together the relationship with the people. I am happy to see we manage this with our clients and, even if we still have work to do, we are on the right track. I thank also to the friends from GMP who had a significant contribution to our success (at Internetics 2015 – n.red).. During the last years, we worked closer and closer and I am happy to see the fruits of that, that we bring value in our clients’ businesses and in people’s lives

Bogdan Nitu,

General Manager Webstyler

 

Other agencies who were awarded at the festival were: CAP, CohnandJansen JWT, Digital Star & 23, FCB Bucharest, Jazz, Kubis Interactive, Leo Burnett Romania, Ogilvy Group Romania, Publicis Romania, SeniorHyper and Tribal Worldwide Romania.

Publicis went home with 6 awards (but having in total less points than Webstyler), from which three for Pegas Urban Color, two for ACR Street View Test and one for the mobile app for Orange – 4G Entertainment Subway. Romanian Auto Club (ACR – Automobil Clubul Roman) was awarded two other special distinctions, Most Creative Client of the Year and Best Use of Technology.

Tribal Worldwide Romania and Leo Burnett Romania scooped 2 awards each, for #MecSaysHiToJunimea (McDonald’s Romania), respectively Come and vote! (Pro Democratia Association) and #Smartists (Bonux 3 ȋn 1).

The awarded brands were: Active Watch Romania, Pro Democratia, Pegas Shops, Domo, ING Bank, McDonald’s Romania, Mega Image, Orange Romania, Penny Market, Procter & Gamble, Romanian Football Federation, SOR (Romanian Ornithological Society) & Natura 2000, Special Olympics Romania and Ursus Breweries.

When it comes of Mega Image, the brand received accolades for “Mega Chic by Mega Image“, campaign signed by Ogilvy&Mather which was awarded within Interactive Campaigns – Full Digital Campaigns at Internetics.

The results achieved by the first edition of Mega Chic were confirmed also by the prize we received at this year’s Internetics. We are happy for this recognition, as this is a project we believe in dearly and that we will continue to monetize the creativity potential in Romania. Mega Chic transformed the already reusable shopping bag in a statement of appreciation for Romanian creativity and we will go forward, this year, with the second edition. I congratulate the entire team that worked for the success of this project

Adrian Nicolaescu,

VP Marketing Mega Image.

 

The competition received 167 submissions from 30 participants. The entries were judged by a jury of 22 jurors, headed by Tony Högqvist, Executive Creative Director & Founder Perfect Fools Sweden.

Many winners came up with strong ideas, although they worked with small budgets. Still, creativity is born from restrictions. And, besides limitations, this competition proves there is always a need of courageous clients to create quality advertising

Tony Högqvist