Publicis Romania signs the winter campaign for Dona pharmacies  

Cristina Blanaru Ads, Creativity

Publicis Romania signs, for Dona pharmacies, the winter campaign “Home, sweet healthy home”, declined on TV and informational materials in-pharmacies. The campaign aims to come cover people’s needs during the cold season.

dona winter

The campaign includes a promotion, which sees offered 30,000 prizes to the loyal customers until December 20th. The prizes are aimed to take care of family’s comfort and health.

The campaign takes place in all Dona pharmacies all over the country and the only condition to have the chance to win a prize is to use the loyality card when buying products worth at least RON 20.

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Credits:

Publicis Romania

 Jorg Riommi – Chief Creative Officer

Mihnea Gheorghiu –Group Creative Director

Laura Leonte – Copywriter

Roxana Nita – Art Director

Raluca Iacob – Head of Strategy

Eleodor Ghenoiu – Strategic Planner

Alexandra Murray – Client Service Director

Adina Albu – Account Director

Ana Chreih – Senior Account Manager

Iulian Magureanu – Account Manager

Camelia Efrimov – AV Producer Director

Liviu Efrimov – AV Producer Manager

Vicentiu Neacsu – Group Account Director, Optimedia

Camelia Dumbrava – Media Buying Director, Optimedia

Claudiu Manolache – Media Planner, Optimedia

Valeria Pop – Media Buyer, Optimedia