Lowe Romania rebrands MullenLowe Romania, following an international rebranding

Cristina Blanaru Branding, Business, Creativity

Starting January 25th, Lowe Romania changed its name in MullenLowe, following last year’s branding between the 2 internationally renown ad entities. The change of name comes also with a new positioning.

MullenLowe synthesizes what is best in contemporary communication: global know-how, entrepreneurial spirit, efficient structures, innovation and a lot of ambition. We are starting 2016 with the mentality of challengers and winners’ spirit, looking for courageous partners who would respect and challenge us as much as we respect and challenge them. And the new brand identity of our creative agency is dynamic and courageous, as we are feeling also

Veronica Savanciuc,

President & CEO, Lowe Group Romania

Mullen is one of the most successful American agencies, with a clients’ portfolio which includes Google, Patron, American Greetings, Ask.com and National Geographic. The agency received accolades in Cannes, Clio and Effie Awards.