Launching in March 2016, Solar is the first biannual lifestyle magazine in Spanish with global distribution

Cristina Blanaru Business, Media

Solar is an innovator in the field of publishing and the first pan-Hispanic magazine for men and women, conceived in Spanish for international distribution, with special focus in Latin America. Produced in New York City and Madrid, Solar portraits the vibrant Hispanic culture by bringing together contemporary art, fashion, architecture, design and literature under a global lens.

The biannual magazine will be instrumental in introducing international luxury brands and design houses to a new demographic. It will do this by concentrating on exclusive interviews, topical features, leading fashion and powerful, opinion-lead journalism in Spanish and with English translations.

solar cover

The 300 pages of the inaugural issue, with original productions shot in Chile, Peru, Mexico, Cuba, USA, UK, Spain, France and Germany, include:

  • “Los nuevos auténticos”, Solar cover story with Spanish actor Quim Gutiérrez and Colombian singer Kali Uchis, photographed by Luis Sanchis in a set created by German artist Julius von Bismarck.
  • “Federico y Francesco” an homage to Federico García Lorca with a portrait of the late writer intervened by Francesco Vezzoli as a special commission for Solar, accompanied by “La gallina. Cuento para niños tontos”, an original text by GarcíaLorca.
  • “Neopomposo”, Honduran artist Lucy Argueta curated a fashion shoot in New York City with the current Spring/Summer collections. The resulting images constitute part of her own body of work.
  • “Chiquita y violenta”, Solar invited London designer Alessandra Rich to style a fashion shoot for the first time. The images were shot by Jesse Jenkins and Angelo Flaccavento wrote the accompanying text “Wear and don’t care”.
  • “El color del verano”, a fashion story, which reflects on the same-titled book by the late Cuban writer and activist Reinaldo Arenas. Shot in Havana by Gorka Postigo and styled by Nono Vázquez.
  • “Bogotá, Île-de-France”, contemporary artist Iván Argote intervened images of the Spring/Summer collection of Esteban Cortazar, a collaboration between two Colombian talents living in Paris.
  • “El de las balsas”, an unpublished interview conducted in 2002 by Hans Ulrich Obrist to the late Santiago Genovés, on his legendary raft-navigations across the Atlantic.
  • “Todd Eberle, el Señor de los Jugos, el arte y Nueva York”, Sven Schumann interviews Todd Eberle, the art world’s favourite photographer. The text is
    accompanied by portraits shot by Eberle of Mexican collector Eugenio López at his home in Mexico City.

Solar Editor-in-Chief and founder, Igor Ramírez García-Peralta, served as Editor at Harper’s Bazaar ART en Español since its launch in 2014 and is Art Editor-at-Large for NOWNESS. He has collaborated with several publications both in Europe and the Americas and was in charge of the international projects of the contemporary art foundation Thyssen Bornemisza Art Contemporary, Vienna.

Solar Creative Director, Alex Wiederin, works from his New York-based creative think tank and design agency, Buero New York, which creates cutting-edge magazine layouts, advertising campaigns, packaging, books, websites and branding for high-end international brands in fashion,
beauty and design. He previously served as Creative Director of Italian Elle, AnOther Magazine and Vogue Hommes International, among others, and is currently Executive Design Director of Town & Country Magazine.

Solar Fashion Director, Michaela Dosamantes started at Vogue Paris and continued to become Senior Fashion Editor at CR Fashion Book. She worked on its development and launch, collaborating with Carine Roitfeld over the span of eight years. Michaela defined the landscape of designers and spearheaded the creation of a series where young talents appear alongside big fashion houses. Michaela is responsible for all fashion content and represents the magazine in the market, working closely with designers, contributors and photographers.

Igor Ramírez García-Peralta, Editor-in-Chief:

Spanish is spoken in over 20 countries and in some of the most dynamic economies in the world; it is the primarily language spoken at home in
the U.S. by almost 40 million people. No single publication caters globally to this potential readers. SOLAR will do so with an open, authoritative voice. Across all creative disciplines, readers of SOLAR will be given new insight and appreciation for the Spanish-speaking world’s cultural depth and diversity. Our magazine is aimed at quick-witted, curious and fashion-forward men and women.

The Spanish coined the phrase “the empire on which the sun never sets”, which not only represents SOLAR’s pan-Hispanic philosophy, but also its worldwide network of top-tier contributors working tirelessly to produce exclusive, innovative and inspiring content.