Romanian GMP PR launched a Brand Journalism division

Cristina Blanaru Business, People, PR

Starting March, GMP PR launched a brand journalism division, which will create editorial content for agency’s clients and will combine brand’s communication strategy with journalistic storytelling.

GMP PR’s new department will be headed by Alexandra Olivotto, who has over 10 years of experience in press and two in marketing and PR. She worked mainly in daily press (Cotidianul, EVZ), where she coordinated the culture department and covered international film festivals from Cannes to Beijing. She also collaborated with Romanian publications like Adevarul, Academia Catavencu, Romania literara, Omagiu, Le Monde Diplomatique, GQ, Dilema Veche, Esquire and Republica. As movie critic, she made a series of interviews with celebrities, from Monica Bellucci and Keira Knightley to Vanessa Redgrave, Claude Chabrol, Lars von Trier, Woody Allen, Alan Alda, Michel Houellebecq, Eric Cantona.

In Brand Journalism, we are thinking a brand’s communication as during a newsroom meeting: what subjects we have, what are the angles we can approach, which are the key words. All must form a dynamic story of the brand, interesting for consumer, which can be translated and adapted depending on the communication channel

Alexandra Olivotto,

Head of Brand Journalism Department, GMP PR

Sharing a brand’s story is much more complex than it was 10 years ago. It is over the time of advertorial or PR texts, brands are either delivering valuable content, or nobody read them. The creation of this department came naturally in this context, and hiring a person with experience in both areas allows us to cover exactly that border between journalism and marketing

Ioana Manoiu,

Managing Partner GMP PR