Zulu Alpha Kilo created “Pets with Credit” for Interac Debit

Cristina Blanaru Ads, Creativity

To illustrate the downsides of credit, Zulu Alpha Kilo created “Pets with Credit”, a two-minute dogumentary that follows the life of Max – an 8-year old Australian Shepherd who struggled with the effects of credit card debt.

The short-film follows the life of Max throughout his journey into and out of debt. Through a tongue in cheek lens, the film explores the serious consequences of racking up debt, including depression, lethargy  and even a decreased sex drive. It closes with the positive effects of being on a path to credit redemption.  From a finance author to a psychologist through to a veterinarian, real experts were used in the film.

The creative and strategic platform encouraging Canadians to use their own money with Interac Debit is going into its third year in the market. It was recently shortlisted for this year’s Effie Awards for effectiveness.

The dogumentary that launched online on April 10th was produced through zulubot, the agency’s content division. It will be supported through digital and social channels. Movie-style posters for the ‘dogumentary’ will run in Cineplex theatres across the country.

Media Experts was the media partner agency. French creative for the Quebec marketplace was handled by TANK.

Credits:

Agency: Zulu Alpha Kilo

  • Chief Creative Officer: Zak Mroueh
  • Executive Creative Director: Allen Oke
  • Art Director: Fiorella Martinez
  • Writer: Jacob Pacey
  • Agency Producer: Tara Cochrane, Tara Handley
  • Account Team: Rob Feightner, Laura Robinson, Winnie Hsiao
  • Strategic Planner: Emma Brooks
  • Clients: Andrea Danovitch, Leslie Vera, Lauren McKay

Production House: zulubot

Executive Producer: Shaam Makan

Director: Sean Wainsteim

Line Producer: Marc Juliar

Director of Photography: Jackson Parrell

Casting Director: Andrew Hayes/Tristan Abraham, Powerhouse Casting

Carly Blais (Agent/Dog Talent) Carolyn’s Talent Agency

Video Post Facility / Editing Company: zulubot

Editor: Jay Baker

Compositor / Online: Alter Ego (conform), zulubot (supers/logos)

Colourist/Transfer: Cem Ozkilicci, Alter Ego

Audio Post Facility/Music House: Eggplant

Audio Director:  Adam Dameline

Producer:  Nicola Treadgold

Production Coordinator: Lindsay Fry

Engineer: Brad Tigwell

Media Agency: Media Experts

Media Agency Planner: Richard Ivey, Borisenko, Jenna Bendavid, Josee Thibault, Dan Mak, Lauren Rosenblum