Chapter 4 communicates for Lavazza on Romanian market

Chapter 4 Romania, part of the regional network Chapter 4 – an exclusive affiliate of Burson-Marsteller – was selected by the coffee producer Lavazza to handle its PR activities on the Romanian market starting this year.

Under the coordination of the Global PR and Events Department from Lavazza, together with Burson-Marsteller team, Chapter 4 will create and implement PR activities aimed to position Lavazza as a top player on the local coffee market, consolidating its reputation in Romania and among different categories of target publics.

Together with Chapter 4 Romania, part of GMP Group, Lavazza will create an extensive and detailed communication strategy for the brand, aimed to develop and consolidate the positioning as unique expert in authentically Italian coffee.

Aligned to Lavazza’s business objectives in Romania, Chapter 4 will implement afterwards an integrated communication plan to include media and blogger relations and a series of customized events.