Havas Media Group appointed Chloe Smith as its new Partnership Director

Cristina Blanaru Business, Creativity, People

Havas Media Group announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week. Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role.

She will be charged with leading a robust team of eight and will be responsible for creating large scale deals across all clients within the Group’s award-winning portfolio, including O2 Priority, and Domino’s.

As a senior member of Disney’s Brand and Partnerships team, Smith was incremental in bringing to life clients’ marketing campaigns via innovative and creative initiatives. During her time here she worked to deliver commercial opportunities for clients across multiple platforms. With stints at both Channel 4 and Sky, she brings with her 20 years of industry experience.

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Chloe Smith:

Having worked closely with and been so impressed by Havas Media Group during my role at Disney, I’m very excited to be joining such a forward thinking Partnership team. At a time when innovative media solutions are at the top of the client agenda, I’m really looking forward to the challenge ahead and can’t wait to get started.

Daren Benton, Head of Partnerships at Havas Media Group:

Chloe is a great hire for Havas Media Group. Her years of experience and expertise in creating compelling partnerships and her skillset in managing multi-stakeholder deals will be a huge asset to us.

The news highlights the Group’s continued investment in its Partnership offering across the full breadth of Media and Creative Groups in the UK, ahead of the Havas Village Launch in 2017.

Havas Media Group UK has a clear ambition to be the most integrated agency group, fostering close collaboration through a ‘one vision, one voice’ strategy. It brings together the media talent within Havas – one of the leading global communications and marketing groups.

It employs over 700 people in the UK and in 2015 had billings in excess of £500M. It has three key media businesses, Havas Media, Arena Media and Forward Media – all of which work alongside Havas Sports and Entertainment Cake – the industry’s largest global brand engagement network.

Specialist businesses that also feed into the group include: Ecselis – performance marketing agency; DBi – digital analytics agency; LuxHub – fashion, luxury and lifestyle agency; Socialyse – paid and earned social unit and SCB Partners – trends based research consultancy.

In 2017, Havas Media Group UK will join Havas Creative Group in the Havas Village London – thus operating as one single operational unit. Havas has taken an entire building in King’s Cross – between the upcoming Google office and Central Saint Martin’s College. Havas Village London will bring together 20 businesses and 1,600 people from across the creative and media groups to create a fully integrated offering to meet its clients’ needs.