#pegasdor, global campaign targeting Romanian diaspora launched by oldest Romanian bicycle brand

Cristina Blanaru Ads, Creativity, Digital & Media

Pegas, the oldest Romanian bike brand, launched a global campaign targeting Romanian diaspora, under the hashtag #pegasdor and which taps into nostalgia, giving Romanians living abroad a chance to connect with friends and family at home and win Pegas bikes. The campaign was made by Pegas together with Publicis Romania and Nurun.

#PegasDor

I am happy and proud to launch what is in fact the first global campaign for Pegas, playing on such a truthful and meaningful insight – nostalgia – so deeply embedded in the DNA of this brand.

The campaign will be rolled out locally and across Romanian Communities all over the world via their FB community Groups. We will help Romanians connect with friends and family by bringing them, no matter where they are, a piece of DOR on a Pegas bike

Jorg Riommi,

Chief Creative Director – Publicis Romania

Pegas makes the perfect translation for the Romanian word “dor”, which has no equivalent in any other language, with a simple gesture full of meaning. 

Pegas Romania is one of the most devoted brands to its country and our intention is to get closer to the Romanian families that live abroad. We want to bring them joy through our initiative and to create for them a community united by this unique word – “dor” – an important trademark for Romania and one of the most beautiful feelings that one can have

Andrei Botescu,

Founder – Pegas Workshops

All Romanians abroad can join the #PegasDor campaign in four simple steps: film themselves for a maximum of 1 minute in front of an emblematic edifice/building belonging to the city they currently live in, to introduce themselves, and say what they miss the most about Romania. The last step will be to upload their maximum 60 seconds long video on the campaign’s website at www.pegasdor.ro or on Instagram with the hashtag #PegasDor.

The campaign runs between July 12th – August 15th. Afterwards, three winners will be selected and given the chance to reconnect with an item they have been missing from their homeland as well as a Pegas bicycle. #PegasDor aims to remind Romanians living abroad of how important certain objects are that remind them of childhood and also to bring into a single place the best stories about Romania.

Credits

  • Publicis Romania:  Mihai Costache – Copywriter, Adrian Ioța – Art Director, Elis Iaia – Digital Planning Director, Dan Frînculescu – Group Creative Director, Jorg Riommi – Chief Creative Officer, Raluca Iacob – Head of Strategy,  Alexandra Murray – Client Service Director, Raluca Cojocaru, Cătălina Popescu – Jr. PR Officer, Andreea Grigorean – PR Officer.
  • Nurun: Mihai Pocorschi, Constantin Bunica – Web Developer, Marius Fărcășanu – Digital Art Director, Alina Neagu – Account Manager, Călin Buzea – Managing Director.