McCann Health Bucharest launched an image campaign for Secom
McCann Health Bucharest, agency specialized in healthcare communication and part of McCann Worldgroup Romania, signed a 3 years partnership with Secom, Romanian company specialized in solutions of integrative medicine, and will handle the integrated communication – through all group’s divisions (ATL, media, PR, digital) – the new platform aiming to build brand equity for Secom and all its portfolio products.
We aimed to bring a new breath in medical communication, to put science and creativity on the same step and be proud that we can have a product and a communication that are surpassing the category, that “fight” with ideas from the consumer area but who have, in subsidiary, the power of scientific arguments. We have close the best partner to fulfill the mission – we felt from the very start that Secom’s team will have the courage and vision for special things – we have a large perspective and a specialized knowledge within McCann Health network and a lot of passion and energy to put the sails as high as possible
Sagit Tzur Lahav,
CEO McCann Worldgroup Romania
The brand platform developed by McCann Health is based on 2 strong insights coming from Secom’s brand philosophy: science that highlights the benefits of nature and the consumer’s profile (changes in lifestyle and the need of adapted products to answer today’s health problems.
The image campaign was launched with a TVC, which also set the frame for the future brand communication
Under the slogan “Modern remedies for a modern life”, McCann Health and Secom launched The catalog of modern challenges, a creative metaphor in which the health problems are brought closer to real situations consumers live every day.
This year we aim for just one thing: we have to go big! So the first step was to choose the best partner to support us on long term, with which to start a new stage in Secom’s brand establishment and who, more than anything, to have the passion and energy to “move mountains” if needed. We strongly believe in the new platform proposed by McCann Health and we already have a very good feedback from the consumers, which consolidates our trust in our friends
Lucia Costea,
Managing Partner Secom
The campaign includes a component targeting consumers and will run through classical communication channels, but will include also a specialized component, targeting health professionals and supported with a scientific approach. Moreover, under brand’s platform, the agency will also handle company’s widest CSR program, planned to start this autumn.
The teams working on Secom’s projects include:
- McCann Health: Ruxandra Vasilescu – Business Director, Beatrice Iftimi – Chief Growth Officer, Diana Ceausu – Head of Strategy , Alexandru Dumitrescu – Creative Director, Paula Ionescu – Copywriter , Gabriela Datcu – Art Director, Iulia Bold – Junior Copywriter, Ana Maria Dumitrescu – Account Manager MRM/McCann Romania, Oana Ichim – Copywriter MRM/McCann Romania, Corina Ionia – Art Director MRM/McCann, Victor Croitoru – CEE Regional Strategy Director IPG Mediabrands, Alina Vasile – Account Director UM, Daniela Ochesel – Senior Media Planner UM, Irina Juncu – Senior Account Executive McCann PR , Silvia Parpala – Account Manager McCann PR and Claudia Turlea – Account Executive McCann PR.
- Secom: Andrei Costea – Managing Partner, Lucia Costea – Managing Partner, Răzvan Robescu – Marketing&Communication Director, Victoria Donos – PR Manager, Cristina Cojocaru – Brand Manager, Andreea Popa – Brand Manager, Alexandru Ionescu – Online Manager.