Subway reveals new logo and symbol, launches new US ad campaign

Subway  restaurants, the world’s largest sandwich chain, updated its logo, along with a powerful new symbol. The consumers were able to preview the new logo in ads which were first aired, in US, on August 5th.

The logo update comes as a next step in brand’s evolution after the menu enhancements and the launch of Subway Digital earlier this year.

We are on an exciting journey to meet the changing tastes of our guests (…) The SUBWAY brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.

Suzanne Greco,

President and CEO Subway restaurants

The new logo captures the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway provides its guests.