TeComm: Optimizing conversion rate, essential for an online business’ success

Cristina Blanaru Business, e-Commerce, Events, Marketing

Ivan Imhoff, founder of the marketing agency House of Kaizen London, will be the speaker to TeComm eCommerce Conference&Expo, scheduled to take place on October 25-26 in Cluj-Napoca (Romania) and which is expected to be attended by over 300 owners of online stores owners and eCommerce professionals.

With over 16 years of experience in online marketing, with a predilection towards customer acquisition, CRO and strategy, Ivan will hold at TeComm the “Dynamic Content Personalization” presentation, which will include conversion strategies and show results can be achieved by creating a customized story for each user.

The owners of online stores aren’t happy with the conversion rate, as the profit achieved in online commerce is strongly tied to the conversion rate.  According to an Econsultancy study, only 1 out of 5 online businesses’ owners is happy with the conversion rate, reason why “optimizing conversion rate” raised up in the top of searches made on Google.

The average conversion rate in e-commerce is 3%, resulting that 97% visitors are leaving a website without buying, according to Marketizator.

Optimizing conversions, most actual trends in CRO, optimizing instruments, creating dynamic content, along with raising the business turnover via online sales are among the discussion themes at TeComm, an event organized by  Libero Events.

During the 2nd day of the event, there will be 10 practical workshops focused on conversions /SEO/PPC, Marketing and entrepreneurship.

The event, which reached its 9th edition, is one of the main eCommerce events in Romania. The central theme of this edition is „Sell them your story”, during which online stores owners will find out concrete information on how they can maximize their online profit.

Some of the speakers that confirmed their presence at the event are Calin Biris (Director Digital Loopaa Marcom), Cosmin Daraban (CEO&Co-Fondator Silkweb) or Attila Birtha (Managing Partner Proclick). Other are Paul Papadimitriou (Fondator Intelligencr), Jonathan Chippindale (Director Executiv Holition), Giacomo Summa (CEO&Co-fondator Stylect), Hando Sinisalu (CEO Best Marketing International), Mitch Goldman (Head of Product Storegecko), Mihai Patrascu (CEO&Fondator Evomag), Gabriel Ghita (Head of New Business CEE Mastercard Europe), Toma Matei (Head of Commercial Eastern Europe Ve Interactive), Ovidiu Joita (Owner IAgency), Sergiu Negut (Maastricht School of Management Romania), Lucia Ciuca (Managing Director Quantum Data Science) or Victor Tighinean (Director General ECCO). The moderator of the event is Ionut Munteanu, Managing Partner Webdigital.