GirlTalk HQ fights the “Pink Tax” in Canada

Cristina Blanaru Creativity, CSR

GirlTalk HQ, a website dedicated to sharing daily news about global female empowerment topics, has launched an awareness campaign and movement to push for gender equality in the marketplace with a petition aimed at removing the ‘Pink Tax’ in Canada.

According to a recent study conducted by Toronto-based ParseHub, Canadian women pay an average of 43 percent more for services and products than men pay for comparable items, known as the Pink Tax, which can add up to almost $2,000 per year.

To illustrate the inequality of the Pink Tax, GirlTalk HQ worked with a local Toronto coffee shop and charged women more than men for a cup of coffee and captured their reactions on video. In an effort to raise awareness and to address the issue, GirlTalk HQ is asking Canadians to support the ban of the Pink Tax at GirlTalkHQ.com/FightPinkTax. And, once they reach 20,000 supporters, GirlTalk HQ plans to present a formal appeal to Prime Minister Justin Trudeau and the Minister of Status of Women, Patty Hajdu asking for the Pink Tax be banned.

Everyone seems to be looking to Canada as a leader to do the right thing (…) The ripple effect of a country such as Canada standing up and banning this unjust tax on women could have an impact globally on this practice

Asha Dahya

Founder & Editor-in-Chief GirlTalk HQ

The campaign is being further supported with a social campaign and influencer outreach. For more information, visit the Fight Pink Tax homepage, and help share our message using the hashtag #FightPinkTax.

Based in Los Angeles, GirlTalk HQ prides itself on being the global headquarters for female empowerment. Launched in November 2012, the website regularly focuses on topic such as the body positive movement, feminism, social activism, politics, women breaking barriers, and the representation of women in media.
Having previously worked with brands such as Vaseline, Coca-Cola, Moroccan Oil, Amazon, and the Science Channel among others, GirlTalk HQ has become an online destination for partners who know they can count on content that is inspiring, empowering and positive.

GirlTalk HQ is fast-becoming a go-to destination for readers looking for a media site that is filling the need for authentic, intelligent and thought-provoking content which represents the current female empowerment movement.