McCann Bucharest and Go Mono for Radio 21 – Gold, Silver and Bronze at LIA Awards 

Cristina Blanaru Ads, Creativity, Festivals & Awards

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Romania won three awards – 1 Gold, 1 Silver and 1 Bronze – all scooped by McCann Worldgroup Bucharest with Go Mono campaign for Radio 21

The list of all winners and finalist is available on LIA’s website.

Competition’s Grand Prix-es went to:

  • adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled “Tiny Dancer” 
  • Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints 
  • Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving” 
  • FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
  • HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You’re alive. Do you remember?”
  • Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt” 
  • McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”
  • McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
  • McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
  • PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
  • SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
  • Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”
  • Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
  • Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

  • Network of the Year:  McCann Worldgroup
  • Agency of the Year:  McCann New York
  • Production Company of the Year:  Framestore
  • Post-Production Company of the Year:  The Mill
  • Radio & Audio Company of the Year: Produce Sound, Johannesburg
  • Music & Sound Company of the Year: Factory, London