RTB House consolidates competitive position in Spain, Portugal, and Benelux with new appointments

Cristina Blanaru Business, People

RTB House has appointed two new Country Managers in Western Europe, a move expected to strengthen its position as a leading retargeting service provider in Spain, Portugal and Benelux.

From the position of Country Manager, Monica Ibarbia will coordinate operations in Spain and Portugal, while Cyril Westerhof will manage activities in Benelux (Belgium, the Netherlands, and Luxembourg).

Programmatic spending is predicted to rise by 169% in Spain, 440% in Portugal, 116% in Belgium and 53% in the Netherlands over a four year period (2015 to 2019), as shown in June 2016 edition of Magna Global Report

Filip Pieczyński, Business Development Director Iberia, Italy & Benelux, stated:

We intended to strengthen the company’s business position on Western European markets and realize the full potential for rapid growth in these highly competitive environment – this is where our new representatives come into play. I’m thrilled to welcome Monica and Cyril to our European teams. Their knowledge and experience will ensure accelerated growth of RTB House.

Newly appointed Country Manager of Spain and Portugal, Monica Ibarbia, has held senior positions at company myThings as the Managing Director for Spain and Portugal, as well as lead positions at Satori Advertising Solutions and WFG. In addition, Monica has more than a dozen years of experience in PR, Account Management, and Sales at international organizations.

Cyril Westerhof also joins RTB House as Country Manager to lead operations in Benelux. Cyril started his Online Marketing career at affiliate network Daisycon, where he worked as an Affiliate Marketer. His work in display advertising & display retargeting fields at Ve Interactive was invaluable for the development of their commercial team.

RTB House is one of a few companies in the world that managed to develop and implement its own technology for buying advertisements in the RTB model (real-time bidding), and one of the most dynamically growing European tech companies. It’s proprietary ad buying engine, powered by deep-learning algorithms, helps leading advertisers to reach their short, mid and long-term goals.

RTB House operates globally with activities in more than 40 markets of Europe, APAC, LATAM, MEA and branches in Warsaw, Moscow, Dubai, Singapore and São Paulo. The company reached profitability within 3 years of operation, launching its first campaign in 2012. RTB House currently runs 850 unique campaigns for global brands and it is comprised of over 160 people around the world.