d4 McCann Guatemala, cheeky campaign for Vive Condoms

Cristina Blanaru Ads, Creativity

d4 McCANN has launched a series of four funny and provocative print ads for its client, Vive Condoms, to promote the brand’s new “Climax Delay” version. 

The work uses clever and provocative visuals to explore the many benefits for the product’s climax delay benefit, with each of the images geared to a classic icon of masculinity – automobiles, outer space, surfing and trains. Each of these iconic images contain a silhouette of a Vive condom. Inside each silhouette the environment is calm and controlled, while outside the silhouette the action marches rapidly to its climax.

 

Credits:

  • Agency: d4 McCANN
  • Campaign title: After
  • Client: Vive Condoms
  • Product: Condones Clímax Delay
  • CCO: Ricardo Mendoza
  • Copy writer: Ricardo Mendoza
  • Art director: Nestor Cifuentes
  • Account: Daniela Molina
  • Production: Carlos Villaseca
  • Illustration Artist: Nestor Cifuentes
  • Client approval: Sussy Lungo / Jorge Rivas