FCB Milan signs Moms don’t quit campaign for Corriere Dela Cera

Cristina Blanaru Ads, Creativity

FCB Milan signs the new “Moms Don’t Quit” campaign for Corriere Dela Cera. The campaign aims to raise questions among public as if women have to quit their jobs as moms in order to work as, in Italy,  many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy.  In this context, “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.

Credits:

FCB Milan – creative

  • Managing Director: Giorgia Francescato
  • Executive Creative Director: Fabio Teodori
  • Associate Creative Director:  Gianluca Belmonte
  • Copywriter: Gianluca Belmonte, Michele Vicari
  • Art Director: Fabio Mazzuchelli, Cristiano Maifrè
  • Head of Planning: Susanna Revoltella
  • Strategic Planner: Paolo Costella
  • Group Account Director: Paola Brunati
  • Executive Producer: Cristina Nardi

Think Cattleya Production:

  • CEO: Monica Riccioni
  • Executive Producer: Danielle Joujou
  • Producer: Arianna Messina
  • Director: Maria Guidone
  • Photo: Francesco Marullo
  • Music: Federico Landini
  • Photographer: Angelo Di Pietro