Geometry Global to handle integrated communication for Metro in Romania

Cristina Blanaru Business, Creativity

Geometry Global and Metro Romania closed a strategic partnership for the next three years, which sees Geometry coordinating locally the integrated communication services for the company. The agency tool over the reigns over Metro Romania’s integrated communication following a complex pitch which it won by providing Metro the best creative and strategic approach.

As communication partner, Geometry Global takes over the duties related to account management, strategic consultancy, creative duties and the integrated communication duties. The agency’s proposal was selected after a pitch in which were involved other 2 Romanian agencies.

We are proud to expand our clients portfolio and to bring in our team a new professional challenge – Metro being one of the biggest and most important international retail companies. The brief we received in pitch was a complex one, that challenged our creative spirit, the strategic thinking and, to solve it, we involved with dedication, proving that we understand very well this industry

Mircea Pascu

Managing Director Geometry Global

We wanted a strategic partner who would understand both the industry and our vision and to help us to transparently communicate the action aimed to support the independent businesses in Romania. We are happy we found it in Geometry Global’s team. We are active, today, on a dynamic market, where differentiation means passion and care for the client. Such an environment needs answers in real time and innovations that go beyond the sphere of traditional marketing, offering an easy and beautiful experience to all those who enter Metro stores

Marina Zara,

Marketing Driver Metro Romania

Geometry’s team who worked on the pitch includes:

  • Mircea Pascu – Managing Director
  • Simona Costea – Client Service Director
  • Adriana Staicu – Account Director
  • Cristian Misu – Retail Communication Manager
  • Cristina Ungureanu – Head of Strategy
  • Alex Petrescu –  Creative Strategist
  • Andreea Apostoliu – Junior Planner
  • Mihai Fetcu – Creative Director
  • Stefan Vasilachi – Group Creative Director
  • Bogdan Costin – Senior Copywriter