FCB Inferno signs “Thank you Mom” for Pearson’s Project Literacy

Cristina Blanaru Ads, Creativity

FCB Inferno’s new campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US.

With 32M adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.

Credits

  • Copy Writer: Martin McAllister
  • Art Director: Julia Ferrier
  • Senior Account Director: Helena Georghiou
  • Senior Account Manager: Charlie Griffith
  • Strategy Director: Julie Lagan
  • Media/Social: Chloe Belloin and Laura Visick