Spikes Asia draws to a close, announces 2017 Award winners

Cristina Blanaru Ads, Creativity, Festivals & Awards

The 2017 edition of Spikes Asia closed with the Spikes Asia Awards, where members of the creative industry from across Asia-Pacific gathered to celebrate and honour the best work from the region.

This year, Spikes received 4,301 entries from 23 countries. In addition to the 20 award categories announced at the Spikes Asia Awards, the ceremony also announced the recipients of: Media Agency of the Year, Independent Agency of the Year, Network of the Year, Asia-Pacific Agency of the Year Award the Spikes Palm Award, the Grand Prix for Good and the Country Agency of the Year Award a new award that celebrates agency performance at a national level.

Terry Savage, Co-Chairman of Spikes Asia, commented on how this year’s crop of winning work was a shining example of how the Asia-Pacific region was embracing new creative trends:

There’s been a growing movement of brands and their creative partners producing a new kind of work that goes beyond advertising. The ideas being recognised at Spikes this year show brands breaking out of traditional channels, impacting culture and delivering business results.

This year’s winners were:

Creative Effectiveness:

  • 2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike
  • The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum’ for DB Breweries/Heineken

Design

  • 39 Spikes from 350 entries were awarded including 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes.
  • CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand

Digital

  • 44 Spikes from 407 entries were awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes.
  • Clemenger BBDO Melbourne, Australia, won its first Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

Digital Craft

  • 17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes.
  • The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google

Direct

  • 37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes.
  • Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

Entertainment

  • 13 Spikes from 126 entries were awarded including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes.
  • The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.

Film

  • 37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes.
  • Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree

Film Craft

  • 43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes. There was no Grand Prix awarded

Healthcare

  • 25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes
  • Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria
  • Innovation
  • 3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota

Integrated

  • 6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes.
  • The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas

Media

  • 37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.
  • McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne

Mobile

  • 20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes
  • The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF

Music

  • 7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.
  • Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand

Outdoor

  • 28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.
  • CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)

PR

  • 26 Spikes from 264 entries were awarded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes.
  • The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria

Print & Outdoor Craft

  • 17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes.
  • Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.

Print & Publishing

  • 10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes.
  • Ogilvy, Bangkok, Thailand, were awarded the Grand Prix for ‘Build the Future 1’ for Dksh (Thailand) Ltd.

Promo & Activation

  • 26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes.
  • The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand

Radio

  • 12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes and 6 Bronze Spikes.
  • Bashful, Sydney / Kind Agency, Sydney, Australia were awrded the Grand Prix for ‘Smartwig’ for The Star Sydney

The Grand Prix for Good

  • McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan

Spikes Asia Advertiser of the Year Award

  • Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business

Network of the Year

  • BBDO, Dentsu and Ogilvy & Mather

Dentsu Inc., Tokyo, Japan received the Asia-Pacific Agency of the Year, Clemenger BBDO Melbourne, Australia took second place with Colenso BBDO, Auckland, New Zealand in third.

The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.

Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with dentsu X, Makati, The Philippines in third place.

Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O’Rourke, Australia came second and Joinery, USA in third.

The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their county.

Japan: Dentsu Inc., Tokyo
Australia: Clemenger BBDO, Melbourne
Singapore: Ogilvy & Mather, Singapore
China: Fred & Farid Shanghai
India: Taproot Dentsu, Mumbai
Thailand: CJ WORX, Bangkok
The Philippines: Dentsu Jayme Syfu, Makati City
South Korea: Cheil Worldwide, Seoul
Hong Kong: Cheil Worldwide, Hong Kong
Malaysia: Isobar, Kuala Lumpur
Indonesia: Hakuhodo Indonesia, Jakarta
New Zealand: Colenso BBDO, Auckland

Young Spikes PR Competition Winners
1st place – JAPAN: Taro Taniwaki, Activation Planner, Hakuhodo and Takumi Sekiya, Planner, Hakuhodo
2nd place – SINGAPORE: Ayden Ong, Client Executive, Brand, Edelman and Abraham Christopher, Senior Client Executive, Edelman
3rd place – HONG KONG: Holly Chan, Account Manager, Sinclair Communications and Emma Williamson, Account Manager, Sinclair Communications

Young Spikes Digital Competition Winners
1st place – AUSTRALIA: Tristan Viney, Creative Director, Eardrum and Rosie Stone, Copywriter, LOUD
2nd place – VIETNAM: Trang Quynh Nhu, Creative, Mirum Agency and Nguyen Thi Uyen Chi, Senior Account Executive, Mirum Agency
3rd place – BANGLADESH: Md Mahmudur Rahman, Senior Visualizer, Magnito Digital and Tasnim Noorin, Senior Strategic Planner, Magnito Digital

Young Spikes Integrated Competition Winners
1st place – BANGLADESH: Farah Yasmin, Senior Visualizer, Grey Global and Maisha Binte Siddiq, Executive, Servicing & Planning, Grey Global
2nd place – SINGAPORE: Elon Law, Copywriter, Blak Labs and Leonardo Rusli, Art Director, Blak Labs
3rd place – CHINA: Daniel Lo, Creative Group Head, Saatchi & Saatchi Shanghai and Gavin Lee, Senior Art Director, Saatchi & Saatchi Shanghai

Young Spikes Media Competition Winners
1st place – SINGAPORE: Judy Soh, Media Executive, PHD Media and Rylie Huang, Account Executive, PHD Media
2nd place – AUSTRALIA: Millie Di Maio, Digital Director, Slingshot and Kaia Webber, Business Director, Slingshot
3rd place – SRI LANKA: Dilendri Vibodha Wettewe, Senior Brand Executive, Leo Burnett and Sarah Hassanally, Senior Brand Planning Executive, Leo Burnett