Motorola playfully responds to Samsung’s ‘Growing Up’ Ad

Cristina Blanaru Ads, Creativity

Motorola released a new video today in  response to Samsung’s ‘Upgrade to Galaxy’ ad that playfully encourages people to ‘Up-upgrade’ to the company’s innovative moto z family of smartphones and moto mods instead of the latest Galaxy Note 8 (here).

The original Samsung ad features an iPhone fan who finally purchases the latest Galaxy smartphone after years of seeing his girlfriend show off her own Samsung Galaxy. Motorola took Samsung’s ad one step further and, in less than two weeks, imagined and produced the end of the clip where the man comes home to show his girlfriend his new Samsung Galaxy. What happens next catches him completely by surprise.

It’s time to go past upgrades and rethink the smartphone. Motorola’s moto z family and moto mods allow for different features to be added to your phone in a snap. In Motorola’s new video, the ultra-cool Insta-Share projector is featured, which allows you to project videos from your phone and turn any flat surface into a 70” big screen on the fly.

And that’s just the beginning. The moto z family gives users other mods in Moto’s arsenal including a 360° camera, giving you the ability to relive memories in fully interactive 4K 360° video. Heard about the JBL SoundBoost speaker? It allows you to add booming speakers to your moto z anytime! As true game changers, the mods are much more than just upgrades – each opens up tons of new possibilities for your phone.

What better opportunity to highlight Motorola’s innovations than a fun, playful response?

Credits, Motorola:

  • Jan Huckfeldt – CMO
  • Olivier François – Executive Director Global Engagement Marketing
  • Roberto Gomez Reyes – Global Brand and Retail Marketing Director
  • Cole Moir – Global Lead Digital & Social
  • Ruben Juninck – Global Engagement Marketing Manager

Credits, Ogilvy Paris:

  • Natalie Rastoin – President Ogilvy Paris
  • Jamie Standen – Creative Director
  • Mark Forgan – Creative Director
  • Emmanuel Ferry – Managing Director
  • Ben Messiaen – Business Partner
  • Astrid Aude – Account Manager
  • Brune Sabran – Account Executive
  • Diane de Bretteville – Producer

Production House Credits

  • Production house – Sovage
  • Director – Lucas Posson
  • Director of photography – Ludovic Zuily
  • Head of production – Lorette Delva
  • Producer – Willy Morencé
  • Post production house – NOD

Ogilvy Paris is a multidisciplinary and integrated agency organized around 4 key domains of expertise: Branding &Advertising,  Influence & Reputation,  Engagement & Performance Marketing, Media & Distribution. Ogilvy Paris has over 500 employees of 20 different nationalities. It is the third biggest hub in the world and the second most awarded agency in the Ogilvy network. Ogilvy Paris is a WPP company, with a place on the WPP teams as an integrated team partner of WPP GTB.

Clients include: Allianz, American Express, Apaisyl, Bacardi Martini, Center Parcs, Electrolux, Essilor, FM Global, Google, HSBC, IBM, Lactalis Nestlé Chilled Products Europe (La Laitière, Viennois, YAOS, Fruttolo), Laboratoires Pierre Fabre (Avène Team WPP, Klorane, Elancyl Laboratoire), La Poste, Lenovo, Motorola, Mondelēz (Prince de LU, Stimorol, Hollywood, Trident), MSC Croisières, Nespresso Worldwide, Nestlé France (Herta), Nestlé Nutrition (Nestlé Nutrition Infantile Worldwide), Nestlé Waters (Perrier Worldwide, Vittel Europe, San Pellegrino), Nestlé WW (United for Healthier Kids), Netflix, Novartis, Philips, The Coca-Cola Company, Unilever (Amora, Calvé Europe, Dove Hair Worldwide), UPSA, Zalando.