Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018

In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis is slightly different from the initial estimate regarding the media market, made in June, when Initiative estimated a 10% increase for Romanian media market this year.

According to the revised prognosis, Romanian media market will reach this year a value of €407M and will go up to €459M in 2018.

For 2018, Initiative estimates extra growth for TV (+15%, up to €309M), online (+13%, to €82M), radio (+10%, to €26M) and OOH (+5%, to €31M), will print will decrease by circa 5%.