Sea Shepherd launches “Plastic Ocean” with FF New York

Cristina Blanaru Creativity

The pollution of the oceans reaches new records every year with patches of plastic debris in the size of entire countries. More than 1 million ocean animals are stuck in this Plastic Ocean and die each year because of this. Yet few people seem to be conscious of this scourge, which is a real danger to the biodiversity and the environment.

Sea Shepherd launches with FF New York “Plastic Ocean” a project to put this subject on the front page of the social media and to create a mindset of sustainable usage of plastic, especially for Millennials and Gen Z. This campaign created by FF New York is made up of 3 visuals and a video which are dreamlike and colorful at first glance but highlight the sad reality of sea animals trapped in plastic waste.

Alex Cornelissen, Sea Shepherd Global CEO:

“Plastics are invading the oceans on an unprecedented scale. Like an invasive species, it is wiping out ocean wildlife and taking over its habitat. Humans are to blame for the introduction of this most lethal substance and if we don’t stop its progress, soon the oceans will contain more plastic by sheer weight than all animal life combined. But we can turn the tides, we can stop this invasion. What we have caused, we now have to fix. Stop the production and use of single-use plastics. Together we can clean the oceans and together we can make sure that what we take out, stays out.”

Sea Shepherd’s fight, an international, non-profit marine conservation organization, that engages in direct action campaigns to defend wildlife and conserve and protect the world’s oceans from illegal exploitation and environmental destruction.

Credits:

Title of ad: Plastic Ocean

Client: Sea Shepherd

Brand Supervisor: Heather Stimmler

Agency: FF New York

  • Chief Creative Officers: Fred & Farid
  • Business Lead: Amanda Hellman
  • Creative Director: Laurent Leccia
  • Associate Creative Director: Michael Hess
  • Executive Producer: Amanda Van Caneghem
  • Director of Business Affairs: Lisa Rosario

Animation by Alkemy X

  • Director: Geoff Bailey
  • Managing Director: Nick Litwinko
  • Senior Producer: Jason Sonner
  • CG Supervisor: Dave Zeevalk
  • 3D Lead: Brendan Fitzgerald
  • FX: Brendan Fitzgerald
  • 3D Artists: Dave Zeevalk, Adam Stockholm, Pete Hamilton
  • Compositors: Matthew Robinson, Alejandro Monzon
  • VFX editor: Lucas Andrei

Music by Tuesday Collective

  • Music Producers: Vida Ventura, Hallie Bonnar
  • Vocal Talent: Scarlet Lastrapes
  • CD/Composer: Theo de Gunzburg