Romania: ZebraPay becomes SelfPay following an extensive rebranding process 

Cristina Blanaru Branding, Business, Marketing

ZebraPay, company specialized in providing self-service payment solutions, becomes SelfPay, following an extensive rebranding process that represented an €350,000 investment.

The new identity positions SelfPay as leader on the self-service terminal market with transforming the concept of payment terminals in payment stations, through which clients in 750 Romanian cities can make payments for over 100 regional, national and international services.

The rebranding process involves replacing all visual identity elements with the SelfPay brand and the launch of the payments stations, the most modern and complex self-service terminals available in Romania. SelfPay is also a service that offers clients an omni-channel approach to satisfy their needs as efficient as possible through using the same payment station for paying all monthly invoices.

Our business went to the next level, so we felt the need to change in order to make a clearer difference from our competition. The new brand identity, adding new services and the “payment station” concept, much easier to identify among our clients, make us anticipate, for 2018, an increase of at least 70% in turnover and number of transactions compared to last year

Adrian Badea,

CEO SelfPay

Last year, the company posted an increased turnover up 26.7% compared to previous year and reached to RON 66.3M. The advance reported by SelfPay for last year was fueled by the increase of the terminals network, adding new services and significantly increase the invoices payment services.

In 2017, the company processed payments of RON 653.3M, up 33% compared to the previous year. The number of transactions processed last year increased by 19%, from 6.3M in 2016 to 7.5M in 2017.

SelfPay includes 3,000 payment stations in over 750 Romanian cities. The company makes available to its clients more then 100 services, among which invoices payments, credit rates, monthly payments, electronic recharge, online payments, e-money, donations, train tickets and tickets for events.

SelfPay’s management estimates for the current year an 80% increased of the processed money amounts and an increase in turnover of 70% compared to last year