Romanian McCann PR launched an experiential marketing division

Romanian McCann PR launched a new division, Experiential Marketing, adding a new component in agency’s 360 degrees expertize. This is the second major project initiated within the agency during the last year, after Greateens, an initiative aimed to discover, cure and promote the next wave of SoMe influencers.

McCann PR developed, during the last few years, from a PR agency to an integrated one and we believe this is a natural step in our evolution. The relations between the brands we are representing and the public they aim for are more and more complex builds, especially with the multiplication of the communication channels and the change of the information consumption habits within the digital era. That is why creating direct experience who will reduce the distance between the two is a catalyst for our clients communication. And, for us, it is a completion that comes to fulfill the range of McCann PR services and brings a natural synergy between the creative and logistic resources we can offer

Lavinia Chican,

Senior Partner McCann PR 

The dedicated team will be responsible with the development and implementation of creative ideas that invite the public to interact with brands in an innovative manner, offering a memorable experience. The division will offer support in each of agency’s projects and will count on the internal creative resources .

We strongly believe in the applied communication and, over the time, our team gathered a valuable expertise in experiential activations, which are today present in many of agency’s projects and campaigns, for clients such are Coca-Cola, Engie, UPC, HTC, BRD Bucharest Open, BRD Trophy-Tour, Carrefour, MSD, Regina Maria, Medtronic, Nestle, MetLife. In time, a nucleus of specialists shaped up and they have expertise in several areas like strategy, special productions, tech, design and light design, direction and video and event production. We have the advantage of an optimal mix between the strategic insights that come from the agency and the implementation solutions offered by our partners

Mihaela Dumitrașcu,

PR & Account Director McCann PR & Division’s Coordinator