Vodafone Romania launch Istoria mobile app in partnership with FCB Bucharest

Cristina Blanaru Creativity, Digital & Media, Mobile

Vodafone, a brand which already reinvented learning for the young generations, decided to utilize tomorrow’s technology to reinvigorate Romania’s history for today’s children. The creation of the Istoria mobile app has completely revolutionized the way children interact with their history lessons.

In a world first, history has become engaging, interactive and current. Istoria works in conjunction with an official history textbook published by leading Romanian publishing house Humanitas. School children can use their mobile devices to scan an active image within their textbook which opens beautifully illustrated and unique comic book strips, based on the corresponding historical event. The content is also accessible without the textbooks, allowing anyone to interact with Romania’s rich history and bring it to life.

We have turned each history lesson into a story – something that is lacking in the current textbook. Eventually, Istoria will become an interactive, easy to use tool to discover Romanian history, in a very important year for our nation. Welcome to the future!

Claudiu Dobriță,

Chief Creative Officer FCB Bucharest 

History does not change, but the way we view it does. We’re happy to offer Romanians a virtual trip to the past, using the technology of the future.

Laura Barbu,

Brand and Marketing Communication Director, Vodafone Romania

Istoria is a part of Vodafone’s Digital Library, which can be downloaded from Google Play and App Store.

Credits 

FCB Bucharest:

  • Chief Creative Officer: Claudiu Dobrita
  • Creative Director: Bogdan Moraru
  • Senior Art Director: Arpad Fekete, Sorin Tofan
  • Digital Art Director: Florin Ciobanu
  • Senior Copywriter: Radu Constantinescu, Andrei Mihailescu
  • Strategy Director: Bogdan Ionita
  • Client Service Director: Sorina Borcescu
  • Senior Account Director: Oana Mita, Alexandra Pop, Andreea Beekman, Gabriela Suciu

Vodafone: Monica Beznila, Paula Brezeanu, Romina Tazlaoanu, Laura Barbu

Founded in 1997, FCB Bucharest, part of FCB/Interpublic Group, is a creative agency that believes in the power of change through creativity. The agency’s “never finished” philosophy aims at brand building and communication that is provocative, changes behaviour and ultimately becomes part of the popular culture. With a team of more than 70 people, FCB Bucharest is bringing together a wide range of capabilities, offering integrated services that include advertising, strategic planning, experiential, PR, digital, events/sponsorship and direct marketing. The portfolio of clients includes both international companies, such as Beiersdorf, JTI, Philips, Vodafone, Tymbark Maspex, Molson Coors, as well as local collaborations, notably the creation of the Romanian Centenary logo for the Minstry of Culture in 2017. Recent recognitions include a Bronze Effie in 2017 and 9 trophies at FIBRA 2016 and 2017, the main local creativity festival.