Ana-Maria Diceanu left GMP PR to launch her own agency, Brain 4 Strategy

Cristina Blanaru Business, Crisis Communication, PR, Specialized Communication

Ana-Maria Diceanu, who worked during the last 12 years for GMP PR Romania and is specialized in corporate communication and crisis management, launched Brain 4 Strategy, a PR consultancy aiming to help companies of all sizes respond to reputation challenges by developing business relevant communication strategies.

Ana-Maria has over 18 years of experience in corporate communication, reputation management and crisis communication working with companies in challenging industries such as banking, retail, pharma and oil&gas. Her exceptional skill set, true passion and strategic thinking lie at the heart of this agency.She is the first Romanian PR professional with AMEC Certification and a CIPR member and values high PR standards in every piece of agency work. During the last 12 years, she was part of the GMP PR’s team.

Ana-Maria contributed to the development of the Romanian PR industry by organizing the 1st PR Measurement conference on the local market and of the 1st Crisis Impact Measurement conference. She also has volunteering activities, like media literacy trainings for adolescents in order to help them understand the fake new phenomena, and she was also part of a working group initiated by Romanian radio for children Itsy Bitsy, aimed to fighting bullying in Romania.

Brain 4 Strategy, the agency launched by Diceanu, collaborates with a team of professional with solid reputation at local and international level, which totals 120 years of experience in different areas of communication management:

  • Katie Paine, CEO Paine Publishing
  • Dennis Larsen, Managing Partner ReputationInc
  • Caius Rapanu, expert in investor relations and M&A transactions
  • Adina Vlad, Managing Partner Unlock Market Research

Brain 4 Strategy appeared as an answer to the request I constantly received during the interaction with brands: a PR strategy that wouldn’t be uni-dimensional, a holistic strategy especially in critical or difficult situations. Combining my experience with the one of the consultants I have the pleasure to work with, the agency has the relevant know how to build brand reputation. Our specialists can play an important role in developing our clients’ long term strategies, completing the general business strategy with a relevant PR component

Ana-Maria Diceanu,

Founder & CEO Brain 4 Strategy

Brain 4 Strategy provides services in 5 main areas: reputation management, financial communication, crisis communication, media training and crisis simulation, measurement and evaluation. The multidisciplinary approach in developing the PR strategy offers to the clients the certainty of a coherent communication which places their reputation and results in the spotlights.