Romanian McCann PR appoints Laura Aldea as its Chief Growth Officer

Cristina Blanaru Business, Creativity, People, PR

McCann PR announced that, in August, appointed Laura Aldea as its Chief Growth Officer. Laura brings 14 year of experience in advertising and she will have the mission to coordinate the new strategic growth directions for the agency. Her expertise in communication and energy will contribute to developing McCann PR on long term. Laura will work closely with McCann PR’s management team (which consist of Imola Zoltan, Managing Director, Lavinia Chican, Senior Partner, Ruxandra Vasilescu, Business Director Health and Raluca Dumitrescu, Senior Consultant) in order to identify new opportunities for company’s divisions: FMCG, Health, Tech, Finance, Energy, Sport and Experiential Marketing.

I am extremely happy to make a team with a person I appreciate tremendously professionally and personally. Laura’s entrance in our team is a normal step, due to our common historic within McCann group and also due to the moment our agency traverses now. During the last few years, McCann PR developed a lot capabilities, becoming an integrated communication agency, both in corporate and crisis communication areas, but also in areas like brand communication and experiential marketing, through the newly launched division. All those because the relations between the brands we represent and the public turned into more and more complex constructions and, to manage them as efficient as possible, we need people like Laura, with a rich communication expertise. This way, McCann PR shows once again that it dedicates itself to the growth and development process, bringing in the needed resources for an increasingly competitive market. We are happy to have Laura with us and we can’t wait to work together on memorable and impactfull

Lavinia Chican,

Senior Partner McCann PR

With over 14 years of experience in advertising, Laura coordinated accounts for FMCG clients (P&G and, for 8 years, Coca-Cola), multinational companies and contributed significantly to the movement of Coca-Cola’s regional creative hub to Bucharest.

The role offered by McCann PR is a challenge that arrived at the best moment, a new stage in my professional life, and honors me. From my agency experience, but also from the consumer experience, I have noticed that, for the sake of creativity, the advertising tends to hyperbola the benefits to the point of discrediting them in front of a rational public. Try, taste or touch are actions that build a healthy communication and this will be the approach to extend our clients portfolio. I found here a team of wonderful people, together with which I can enter a new communication territory and where innovation must become the modus operandi

Laura Aldea

 

McCann PR Romania is active on Romanian market for over 14 years and is affiliated to Weber Shandwick. It works for a portfolio including clients like Coca-Cola Romania, Coca-Cola HBC, Carrefour, ING, UPC, Metropolitan Life, HTC, Engie, Distrigaz Sud Retele, UNSAR, Federal-Mogul, Nestle, Nespresso Romania, SECOM, Microsoft, GEFCO, Nokian Tires, Forever 21, Konica Minolta, Regina Maria, MSD Romania, Janssen, GSK Romania, Philips TV, Conservation Carphatia Foundation, Romanian Olympic Committee, Tezyo, Toyota Romania, Allianz Tiriac, Exxon, Honeywell, BRD Bucharest Open, Horia Tecau, Tork, Simona Halep, Horia Brenciu, Ana Hotels, Volvo Trucks and so on.