BETC Luxe and Etoile Rouge merged into a new agency 

Cristina Blanaru Business, Creativity

Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge officially merged to create BETC Etoile Rouge, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group.

Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) and Jasmine Loignon (Executive CreativeDirector), BETC Etoile Rouge was born out of a strong, shared ambition: building the cultural footprint of luxury, fashion and beauty. This new entity counts 70 specialists and brings its clients a multifaceted offer, from Strategic consulting to Content factories, but also Trend analysis, Fashion consulting, Semantics; without forgetting more traditional expertise such as advertising, publishing or social media.

“The arrival of Étoile Rouge reinforces our intelligence and our ability to create new types of content. With Delphine, we share a common vision: the best way of building communications for luxury brands is building their cultural footprint. We believe that beyond products, luxury brands today can and have to choose the trace they want to leave on their time” – Brune Buonomano,Managing Director

BETC Etoile Rouge accompanies over 30 brands, for example : AccorHotels (MGallery, Pullman, Raffles, Sofitel, Swissôtel),Christofle, Dior parfums, Dom Pérignon, Eric Bompard, Fondation Louis Vuitton,Fred Paris, Guerlain, Jardin d’Acclimatation, Le Bon Marché, Louis Vuitton, LVMHPrize, Petit Bateau, Poiret, Première Vision, Sephora, Valentino, Van Cleef& Arpels, Yves Saint Laurent Beauté…

BETC Etoile Rouge is also a content editor: Mastermind Magazine, a bi-annual dedicated to culture, fashion and contemporary issues,founded by Brune Buonomano and Marie-Amélie Sauvé, whose 4th edition came out in September 2018, and The Red List, a documented data base with inspiring and curated artistic images, created by Delphine Canecaude and counting more than 500k followers on social media.

Based in Paris, BETC Etoile Rouge relies on a micro network of experts in London, Zurich, Milan, Shanghai, New-York and Los Angeles.