Lacta 5 Star’s Chocolate World – Lobo animated chocolate in a campaign signed by Wieden + Kennedy Brazil

Cristina Blanaru Ads, Creativity

International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere and wreak graphic cartoon havoc on the citizens below. Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar.

LOBO recently applied their two decades of work for a hallmark introductory film for the Annecy International Animated Film Festival, a celebration which this year recognized 100 years of Brazilian animation history. The studio took home from the festival the prestigious Cristal Award for a Commissioned Film for their LeicaM-Monochrom campaign, “Everything in Black and White.”

Credits:

Client: Mondelez

Brand: Lacta

Campaign: The Marvelous World of Chocolate

Agency: Wieden + Kennedy Brazil

  • Executive Creative Director – Renato Simões, Eduardo Lima
  • Head of Art – Bruno Oppido
  • Copywriter – Rafael Melo
  • Art Director – José Ferraz, Felipe Paiva
  • RTV/Agency  – Regiani Pettinelli, Rafael Messias
  • Planner – Luana Azeredo, Lais Sangalo
  • Account – Daniela Glicenstajn Elkis, Vinícius Lopes, Isabelle Garcia, Bianca Olmos
  • Media – Alexandre Ugadin, Rachid Antun, Lais Folsta, Silvio Serpico
  • Social Media/ – Carolina Siper, Emily Rheded, Julia Garcia, Ana Veiga
  • Client Approval – Natalie Delgado, Adriana Nogueira, Bruna Bertão

Animation: LOBO

  • Director: Mateus de Paula Santos & Nando Cohen
  • Account Manager: Thaís Lopes, Márcia Guimarães
  • CG Director: Maurício Löbel
  • 3D Post Producer: Cintia Miura
  • Storyboard & Animatic: Marcos Felix Llussá, Wilson F N Panassi, Tony Soares, Chan Tong Concepts: Marcos Felix Llussá, Wilson F N Panassi, Marcelo Souto, Fernanda Oliver, Alexandre Eschenbach, Márcio Guerra
  • Modeling: Bruno Saber, Lucas Lira, Guto Sposito, Marcos Smirkoff, Leonardo Rezende, Felipe Bassi, Duda Rodrigues, Natan Zuanaci
  • Textures: Bruno Saber, Lucas Lira, Natan Zuanaci, Marinho Silva
  • Rigging: Flávio Castello, Alexandre Cabral, Felipe Gimenes
  • 3D Animation: Stephanie Kajimoto, Daniel “Bahia” Figueirêdo, Victor Dinis, Raphael Vinicius Silva, Jorge Zagatto, Daniel Alvite
  • Simulation: Lucas Stringhetti, Gabriel Tavolaro, Christye Lira
  • Render: Marinho Silva, George Damiani
  • Composition: Maurício Löbel
  • Color Correction: Letícia Blanco
  • 2D Animation: Felipe Silva, Estevão Santos, Dênis Milani Adriano
  • Editor: Herbert Gondo Tachibana
  • Producer: Priscila Conde
  • Post Producer: Clara Morelli, Michelle Vinotti, Helena Jardim

 

LOBO is a creative studio dedicated to moving images, with expertise in a broad range of media and techniques (2D animation, stop motion, 3D, VFX and live action). Grounded in state-of-the-art facilities and an experienced team of directors, the studio is ready to turn stories into films.

Founded in 1994 by Nando Cohen and Mateus de Paula Santos while they were still in college, LOBO immediately stood out for its bold style and innovative visual language. Soon, it  grew into one of the major players among the top ad agencies, TV networks and film studios in Brazi and then expanded to markets all across Latin America, Europe and the USA. The studio got recognition for its work, awarded by D&AD, The One Show, Cannes Lions and the Art Directors Club.

To boost the ties with North America, the studio opened a satellite office in NYC under the Creative Direction of Guilherme Marcondes, a member of the original LOBO roster who is now back into the fold after a successful solo run in the US that included work for clients such as British Gas, Google, Hyundai, Audi and Pepsi.