Yuki Kani took over the Creative Director help at BETC Etoile Rouge

Cristina Blanaru Business, Creativity, People
Yuki Kani joined BETC Etoile Rouge as Creative Director and part of the creative teams helmed by Executive Creative Director Jasmine Loignon.

After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 years at BETC he worked for brands like Air France, Evian, Lacoste, Giorgio Armani fragrances and Van Cleef & Arpels.

In 2013 he joined Mazarine as Senior Art Director and worked exclusively on luxury, fashion and beauty brands such as Carolina Herrera, Baume&Mercier and Issey Miyake.  After a stint with the McCann Beauty Team for l’Oréal Paris, he returned to Mazarine as Senior Art Director and Art Supervisor for Diesel fragrances, Cacharel, DKNY and Chopard.

At BETC Etoile Rouge, he will be in charge of creative for Le Bon Marché, on both advertising and publishing, as well as luxury brands from AccorHotels group and the Coty group. He will also be working alongside Delphine de Canecaude with former Etoile Rouge brands like Ofée, Dior Fragrances and Louis Vuitton.

BETC Etoile Rouge is an agency within the BETC group, dedicated to luxury, fashion, and beauty brands. Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) and Jasmine Loignon (Executive Creative Director), BETC Etoile Rouge accompanies over 30 brands: AccorHotels (MGallery, Pullman, Raffles, Sofitel, Swissôtel), Christofle, Dior parfums, Dom Pérignon, Eric Bompard, Fondation Louis Vuitton, Fred Paris, Guerlain, Jardin d’Acclimatation, Le Bon Marché, Louis Vuitton, LVMH Prize, Petit Bateau, Poiret, Première Vision, Sephora, Valentino, Van Cleef & Arpels, Yves Saint Laurent Beauté.

Counting over 70 employees, BETC Etoile Rouge is based in Paris and relies on a micro network of specialists in London, Zurich, Milan, Shanghai, New-York and Los Angeles. The agency brings to its clients an integrated and multifaceted offer, based on Consulting (Strategic consulting, Fashion consulting, Prospective, Trend research and analysis, Semantics, Brand Strategy, Editorial strategy and planning, Digital and Social Strategy, Influencer Strategy), Expertise (Branding, Advertising, Publishing, E-Commerce, CRM, Retail, Design and Packaging, Digital platforms, Community management, Events) and Production (Art Buying, Integrated Production, Content Factory).