Dove launched “Celebrating beauty together” campaign in Romania, with Image PR, Kubis Interactive and Mindshare

Cristina Blanaru Ads, Creativity

Dove, together with its agencies on Romanian market – Image PR, Kubis Interactive and Mindshare – , launched “Celebrating beauty together”, a campaign aimed to continue brand’s mission to inspire women to see their beauty as a source of trust and not anxiety. The campaign was launched in February and will last until the end of March and includes a mix of promo activities including PR, digital communication and in-store promotions.

According to recent data collected by Dove, 70% of Romanian women would like mass-media to bring in focus women’s beauty in its diversity, no matter the age, race or weight.

“Celebrating beauty together” is an invitation for Romanian women to appreciate the real beauty. The real beauty comes from insight and each of us can be an example to others in building a world without unrealistic beauty standards. We are inviting women to join us in the initiative to celebrate authenticity, uniqueness and self-confidence, that unfiltered beauty. In this journey, Dove is close to them, providing the delicate care they need

Luminita Gidea,

Category Manager Skin & Hair Unilever South Central Europe

The teams involved in the local adaptation of the campaign:

  • Unilever: Luminita Gîdea – Category Manager Skin & Hair; Maria Dumitrescu – Brand Manager Skin & Hair; Adina Enache – Junior Brand Manager Skin & Hair; Anca Voicu – Brand Building Executive Skin Cleansing & Baby Dove
  • Image PR: Ruxandra Popescu (Account Manager), Larisa Minune (Account Executive)
  • Kubis Interactive: Ada Gheorghiu – Account Director, Georgiana Feriu – Account Executive, Marius Goleanu – Art Director; Irina Szellelki – Copywriter; Maria Man – Social Media Manager; Razvan Radulescu – Animator
  • Mindshare: Cristina Ionescu – Group Account Director; Ramona Voicu – Account Manager; Lavinia Goia – Digital Connections Manager; Amalia Necula – Digital Connections Planner.