UK agency Tommy launches a new OOH offering to disrupt the space

Cristina Blanaru Business, Creativity, Media, OOH / DOOH

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world.

OOHTommy is the brainchild of Tommy’s Co-Founders, including Brand Director Marcus Foley. Alongside new OOH partner Iain Chapman (formerly JC Decaux, Van Wagner and Ocean Outdoor), the pair have identified the need for a new era of outdoor advert that aims to create epic, immersive experiences for the consumer.

Marcus Foley:

When was the last time you developed work that caused people to stop in their tracks? That’s the kind of experience we want to create. In this age of digital advertising and always-on connectivity, it’s so easy to skip past adverts, in fact we’re trained to do it. That can change with out-of-home – and brands are taking notice. We want to offer consumers an experience they will never forget, driven by innovation and the hunger to impact people, which is why we’ve launched OOHTommy.

And the work is already being noticed, with their campaign for Netflix’s “Lost in Space” receiving DPAA + Mediapost’s Digital OOH Award wins for Members Choice, Platform Location Data Use, and Entertainment Marketing Sector. With their work on Netflix’s ‘The Umbrella Academy’ and ‘Mowgli’, OOHTommy is only just getting started, looking to create outdoor experiences for brands that consumers have never experienced before.

These experiences are developed through Tommy Labs, a digital laboratory, where the agency tests, trials, and innovates, with a mission to transform the out-of-home space alongside their clients.

The new offering includes creative strategy, high-quality production, and fresh innovation – a one-stop shop for the ultimate outdoor campaign.

Founded in 2009, Tommy is an award-winning global digital creative agency that delivers ground breaking campaigns underpinned by strategy, digital innovation, and best-in-class production. Working on Netflix, Amazon, FMCG brands and more than 100 top 10 box office movie in over 60 countries around the world from three offices in London, LA and Singapore, Tommy is the leader in some of the most advanced digital campaigns online today.