The onehand-Cookbook from HiPP takes the stress out of cooking with young children 

Cristina Blanaru Ads, Creativity

Sure to strike a chord with every parent of a young child: cooking with a baby or toddler around is already challenging enough. If only we had more than one pair of hands… Now HiPP and Serviceplan Campaign have come up with the brilliant idea of a Onehand-Cookbook, precisely so that you can hold your little infant in one arm, while simultaneously preparing a delicious meal with the other.

Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point.

The Onehand-Cookbook is beautifully illustrated by Ana Jaks with retro-style images inspired by the original HiPP logo of the 1970s.

Matthias Harbeck, CCO Serviceplan Germany, explains the basic principles:

The cookbook contains 16 lovingly designed and beautifully illustrated recipes. British illustrator Ana Jaks was responsible for the vibrant, colourful illustrations, inspired by the HiPP logo that originated in New York back in the 1970s. And there’s also the special Onehand-Cuttingboard, which makes actions like chopping, peeling, piercing or opening a HiPP jar possible with just one hand. It also acts as a recipe card holder.

HiPP’s Onehand-Cookbook is intended for multi-tasking parents. All the recipes developed by Claus Hipp are based on HiPP jars full of the best quality organic ingredients. Simply by using these jars, parents can save several steps in the food preparation process, such as chopping, blending or steaming. The recipes also make use of fresh ingredients to provide delicious, balanced meals that can be prepared in a matter of moments.

Credits

Campaign: The HiPP Onehand-Cookbook

  • Client: HiPP
  • Agency: Serviceplan Campaign Munich
  • Production: Neverest
  • Global Chief Creative Officer, Serviceplan Group: Alexander Schill
  • Chief Creative Officer Serviceplan Germany: Matthias Harbeck
  • Executive Creative Director: Serviceplan Campaign Munich1: Sandra Loibl
  • Illustrator: Ana Jaks
  • VFX Artist: Nicolas Lekai
  • Sound Design/ Music Company: TRO GmbH
  • Recording Studio: Hastings Music GmbH
  • Realization of the Cookbook: Serviceplan Solutions, Brand Performer
  • Managing Partner Serviceplan Campaign Munich: Florian Strauss
  • Managing Creative Director Serviceplan Campaign Munich: Till Hohmann