Schweppes & BETC launched a cheeky campaign to promote a new flavor

Cristina Blanaru Ads, Creativity

Schweppes & BETC launched a cheeky campaign to promote a new citrus flavor, Schweppes Agrumes.

The protagonists of the TVC are 3 adorable monkeys, that do everything in their power to steal from a bar the new irresistible Schweppes Agrumes, with no artificial colors or flavors. Because in the heat of the summer, everyone is looking for freshness, even these 3 adorable thieves. The four citrus fruits (lime, grapefruit, orange and lemon) that compose the drink are more irresistible than ever and the monkeys will work together and do anything to get their furry little paws on them. And the bartender knows this. He’s used to having them around. He knows that the moment he opens that bottle, the show is on.

The film blends the codes of classic heist and animation films to create a hilarious, friendly battle between the barman and the monkeys.

The film was directed by Thierry Poiraud who’s experienced working with animals and making action films with a humorous twist. The adorable monkeys are the Brad Pitts and Leo DiCaprios of the monkey world, having shot several Hollywood films in the past. The film was shot in Thailand where the monkeys are originally from. Like many super stars, our adorable monkeys only shoot at home.

This colorful and exotic film created by BETC Paris and produced by production company Insurrection lives up to the unexpected twists of the Schweppes saga.

The film will air on TV and online from May 12 and an outdoor campaign will also run.

Credits:

Brand: Orangina Suntory France, Schweppes

Brand Management: Pauline Varga, Florian Simonnet, Barbara Dufoix, Gabrielle Cousin, Emmanuelle Levy

Agency : BETC

Agency Management : Valerie Dhotel-Frances, Isabelle Picot, Marie Chapuis, Clemence Cocheton, Leila Guerbaa

Executive Creative Director : Stephane Xiberras

Creative Director: David Martin Angelus

Art Director: Jonathan Baudet-Bautella

Ad Assistant: Joachim Touitou

Copywriter: Clara Lafuente

Music Creative Director: Christophe Caurret

Strategic Planning: Alexandre Ben Soussan

Traffic: Celine Laporte

TV Producer: Guillaume Denecker

Production Company : Insurrection

Sound Production : Kouz

Director : Thierry Poiraud

Photograph: Iris Velghe

Art Buying : Stephanie Giordano

Production : General Pop