Behind the scenes of the 5th edition of Romania’s Advertising Day
For the fifth year in a row, the Advertising Day comes back with a fresh perspective on the industry and the professionals ready to discuss them on May 30th, at cinema Elvire Popesco. This edition proposes itself to gather and give further success ideas, to understand the manner in which they were born and developed the best campaigns, events and media platforms that we are making reference to today, offering a behind the scenes version.
There will be coming and talking representatives of the agencies and companies Jazz Communication, Leo Burnett Romania & Telekom Romania, KFC Romania & MRM // McCann Romania. They will give together a vast talk about the teams and the work processes, as they experimented them and how it happened in their activities, in order for the people in the room to better understand what are the recipes for success.
JAZZ COMMUNICATION team
Everybody can listen to the insights of Jazz Communication through Andreea Ghenoiu (Creative Director) and Alecsandra Roman (Head of Planning) about the magic behind Magic Home. They will share the less known facts about one of the most impactful campaigns in Romania: #impreunapentrumagichome. From presentation to ppt. and to a campaign that broke all the bubbles and brought all Romanians together. A campaign that won a Silver Cannes Lion and a Grand Effie in 2018. Moreover, Jazz is the only Romanian independent agency that won a Gold Lion in Cannes with the project Opreste Barbaria, Salveaza Ciocarlia, that also changed a law, with zero media budget.
KFC ROMANIA & MRM // MCCANN ROMANIA teams
The KFC & MRM//McCANN teams join the discussion about the working teams and the successful projects, offering an example in which digital and production answered to real insights, present and carefully documented. Tina Cretu and Gina Zgubea (Senior Digital Marketing Managers @KFC), together with the friends from MRM talk about how they succeded in opening a dialogue about the phenomenon online-offline in the two series launched on the platform KFC Social Entertainment: Social Me & RANDOM.
LEO BURNETT ROMANIA & TELEKOM ROMANIA teams
Also about the happy mixes agency-client behind the stage come to talk Victor Stroe (Associate Director & Head of Strategy @Leo Burnett) and Ruxandra Rau (Director Brand & Communication Strategy, @Telekom).
The event’s program is:
- 9:00 – 10:00 Registration & Networking
- 10:00 – 11:00 Panel Talk 1
- 11:00 – 12:00 Panel Talk 2
- 12:00 – 12:30 Lunch Break
- 12:30 – 13:15 Panel Talk 3
- 13:15 – 14:00 Panel Talk 4
- 14:00 – 15:00 Networking