C Space consolidates insight offering with the launch of ‘Customer as a Service’

Cristina Blanaru Business, Marketing

Global customer agency, C Space today announces the launch of ‘Customer as a Service,’ a suite of always on solutions to embed the customer into business decisions.

Customer as a Service (CaaS) integrates customers into the heart of how businesses operate so that they can disrupt the market, de-risk decisions and increase their chance of success.

The world first offering combines tools and techniques from the worlds of insight and research, business consulting, communications, customer strategy, and above the line advertising – to identify needs and gaps within a business based on what the customer both needs and wants.

CaaS combines multiple sources of up-to-the-minute data, technology and commercial consultancy to unlock, understand and embed the customer in organisations at every level. It helps clients solve business challenges from in-the-moment decision making, improving customer experience outcomes, new product development, new marketing strategies, through to organizational change.

Regional CEO, EMEA & APAC, C Space, Felix Koch, said:

We hear from clients every day that customer centricity is difficult to operationalise. C Space have worked with over 200 of the world’s leading brands and through this experience, we were able to identify common business gaps and barriers, and then use this insight to create CaaS. The offering provides our clients with the first real subscription to the customer, enabling them to maximize growth and minimize risk.

Our clients have never had more data on their customer. Using that data as a competitive advantage to drive growth takes integrating a range of customer sources to provide a clear and connected customer ‘so what?’ Single-service solutions from agencies no longer cut it. CaaS offers a holistic customer understanding to our clients everyday at speed and scale

Kathryn Blanshard,

Managing Director UK, C Space

Tesco is an early adopter of the CaaS offering, having subscribed with C Space to use the mix of online communities, quantitative insight, Clubcard data, synthesis, proposition development and creative activation to get Tesco closer to its customers. This emerged as a result of a long-standing relationship with Tesco, who, over a four-year period, worked with C Space and its other agencies of record to address challenges as wide ranging as the removal of single-use carrier bags to imagining the future of the large store format, and everything in between.

C Space are also delivering CaaS to global businesses including: McDonald’s, Bose and Citi.

CaaS is available to all new and existing clients, driving what the company promises to clients—Customer Inspired Growth.

C Space is a global customer agency working with known brands (including Walmart, Samsung, IKEA and more) to build customers into the ways companies work and deliver on “Customer Inspired Growth.” Through Customer as a Service approach of research, consulting, and communications, the agency helps businesses minimize risk and maximize growth. C Space has 450 employees globally and is headquartered in Boston and London, having offices in New York, San Francisco, Japan and Mexico City. C Space is part of The Brand Consulting Group of Omnicom Group Inc.