Costin Cocioaba to handle Influencer Marketing at 2Performant

Cristina Blanaru Business, e-Commerce

Costin Cocioaba joins 2Performant.com starting January 2020, as Influencer Marketing Manager, position in which he will coordinate the development of the influencer marketing department.

The expansion of  2Performant to welcome brands that wish to include content creators (bloggers, vloggers, instagrammers, public personalities etc) within the marketing and PR strategies started a year ago, time during which 2Performant ran over 60 campaigns for brands like Elefant, Decathlon, Lay’s, ING, Procter & Gamble, Zarea, ENGIE Romania and more, involving over 400 Romanian influencers.

Costin has over 20 years of experience in digital and over 10 years in online communication, achieved in positions as Project Manager of the internet department from ProTV S.A., Managing Director at Bakers Digital Communication and Marketing Innovation Manager at TDG.

In the past, Costin launched 2 MMORPG games, with one of them winning 2 Internetics prizes in Romania, the Refresh.ro blog. which saves a part of Romanian internet’s history starting 2009, and, in present, he keeps following the passion for video games, owns 0743GAMING, a gaming newsletter on WhatsApp, and writes on his personal blog, costin.ro.

We are talking about an already mature influencers market in Romania, a market with over 10 years of experience, extremely attractive for the companies that want to generate discussions in the digital environment with the help of those who own online communities. 2Performant, the only automated influencer marketing platform in Romania, and the team formed around it is ready to deliver both campaign and digital communication strategies, punctual or complementary to brands’ annual strategies in the areas of influencer marketing and social media communication

Costin Cocioaba,

Influencer Marketing Manager @ 2Performant.com

I am very happy to start 2020 with Costin in our team, his experience both in agencies and as publisher / influencers is already felt in the way we approach each project / campaign. I am sure that, under his lead, the influencer marketing division from 2Performant will grow rapidly and will implement beautiful projects for clients. Moreover, I believe that, in this formula, we will profit the most of the synergy between affiliate and influencer marketing

Dorin Boerescu,

CEO @ 2Performant Network

2Performant is the first affiliate marketing platform in Romania which, via its developed tech, allows online stores to work with as many affiliates as they want. Affiliates are specialists in marketing that promote stores online, multiplying the sales force.

During its 11 years of existence,  2Performant intermediated 4.5M online sales with a total value of Euro 175M, resulted from over 360M clicks. 2Performant network includes over 600 online stores, including Elefant.ro, Orange, Answear, Dyfashion, Vivre, Evomag, Carturesti.

In 2019, 2Performant launched a new section within its platform, which includes over 500 influencers and which ran over 60 influencer marketing campaigns in which were involved over 400 content creators.