White Square is open for 2020 edition

Cristina Blanaru Creativity, Festivals & Awards

XII International marketing and advertising festival White Square – one of the largest creative festivals of communication industry on the territory of Europe – announced the call for entries. Festival is annually attended by representatives of over 30 countries of the world, has more than 1000 entries participating in its contests and 700 delegates in educational program. White Square will traditionally open international season of creativity on April 15-17 in Minsk.

White Square 2020 will keep its three-day format with various business and educational program and well-known communication experts from all around the world as headliners, as well as exciting parties of advertisers from different countries.

Contest program of the festival has preserved its previous balance of contests and nominations. However, it includes a number of updates corresponding to current industrial trends, relevant requests of global communications. Entries can still be submitted into seven categories: Creativity, Branding, Marketing, Creative Effectiveness, Digital, Media, Change for Good – contest of creative socially-oriented projects which this year gained a new sounding following increasing actualization of social and environmental problems going on worldwide.

In a number of contest nominations more emphasis was put on the use of innovative technologies in online advertising, as well as innovative original approaches to traditional types of advertising. Due to growing boom of social media Social & Influencer has become a separate nomination in the structure of several contests. Following global trends, White Square’s nominations were added with Creative Strategy nomination, which aims to demonstrate the contribution of innovative creative strategic planning into business development, and Design-Driven Effectiveness nomination, which aims to show measurable, tangible results of design and branding projects. In according to international trends Marketing and Media categories will have more concrete criteria of evaluation of entries containing particular percentage for creativity, execution and results.

Entries are being accepted online on official website adfest.by. First, Early Bird period with more profitable fees will continue till January 31.

Entries will be evaluated by six categories of international jury – over 60 recognized industrial experts from 25 countries, holding a wide experience of judging and hundreds of prestigious awards, including over 300 Cannes Lions. Total jury cast is being formed and will be announced in January.

For the moment participation in White Square 2020 jury have been confirmed by:

  • Vidya Manmohan, GREY UAE;
  • Mischa Schreuder, Publicis, The Netherlands;
  • Edson Athayde, FCB Lisboa, Portugal;
  • Hanna Stenwall, Nord DDB, Sweden;
  • Stephanie Lang, Ogilvy & Mather, Switzerland;
  • Kenn Van Lijsebeth, TBWA \ Brussels, Belgium;
  • Ioana Zamfir, MRM//Mccann Romania;
  • Julia Dovlatova, Geometry Prague, Czech Republic;
  • Davide Boscacci, Publicis Italy