HP and FF Los Angeles present “The Most Fabulous” Unboxing with Bretman Rock
On the heels of HP’s “Keep It Human” Back to School campaign, which speaks to the role technology plays in Gen Z’s daily lives and addresses the appeals and problems that 18 to 24 year-olds have with their devices, HP and FF Los Angeles developed the next chapter that features HP’s Spectre x360 13. The initial launch of “Meant to Move” featured some very recognizable influencer talent, conveying the idea that driven youth are constantly on the go and don’t need anything cumbersome slowing them down. This then culminated in “The Most Fabulous Unboxing,” a video from social media influencer, Bretman Rock. Known for his signature spinning of random items on his fingers — from pillows and now laptops, Bretman Rock [@BretmanRock] unboxes his Spectre x360 13, manifesting his ability to be his most “fabulous self.”
Chelsea Steiger, Creative Director at FF Los Angeles says:
“It’s been an exciting year for FF LA to have the opportunity to build and develop the new ‘Keep It Human’ platform for HP Premium PC’s. Designed around the belief that humanity should lead technology, not the other way around, we felt it was a powerful and relevant way to help reintroduce HP to Gen Z. After launching with a series of successful films, we continued the story with our latest ‘Meant To Move’ — featuring cameos from top influencers like Bretman Rock. From there, we wanted to embrace Bretman’s authentic personality in order to create a new type of unboxing video ‘a fabulous unboxing’ in a way that only Bretman Rock could! »
CREDITS
Agency: FF Los Angeles
Client: HP Inc.
Title of ad: Meant to Move
Creative Director: Chelsea Steiger
Art Director: Laura Beck
Art Director: Jocelyn Lam
Copywriter: Hilary Smith
Agency Supervisor: Nathan Smith (Business Director), Mariam Salcido
Executive Producer: Amanda Van Caneghem
Integrated Producer: Andy Caramanzana
Business Affairs: Amy Sharma
Production Company: Doomsday Entertainment
Director: Yoni Lappin
DP: Christian Sprenger
Line Producer: Josh Goldstein
Executive Producer: Jason Cole
Editorial: RPS
Editor: Zoe Mougin
VFX & Online: Method Studios
Colorist: Jason Wallis / Electric Theatre Collective
Music: Track search by: Chances with Wolves
Audio: Lime Studios
Animation: Ways & Means