Happiness, an FCB Alliance, named among top 10 Contagious Pioneers 2020

Cristina Blanaru Business, Creativity

FCB Global are pleased to announce that Happiness, an FCB Alliance based in Brussels, has been named among the Contagious Pioneers 2020; a global ranking of agencies setting the standard for industry excellence.

Throughout the year Contagious Magazine feature campaigns which demonstrate the best in creative and strategic thinking on their intelligence database (Contagious I/O). Each agency named in the Contagious Pioneers list has been evaluated on the quantity of their work that has made it onto the I/O.

Happiness Brussels have surpassed their peers in consistently providing creative work of the highest order. Just to feature on the I/O platforms is a massive feat of dedication and talent. For that reason, Contagious have decided not to rank their top ten, instead celebrating every agency equally for passing the extremely high standard of the threshold.

I am surprised and humbled that we’ve been named among the best and bravest agencies of the year. I feel spoiled to be able to work with so many talented people and I am thankful to all my team for their support, their brains and their energy.

Geoffrey Hanston

Happiness Brussels’ Chief Creative Officer

Karen Corrigan, CEO of Happiness added:

This amazing recognition seems like a result of a vision that we consistently lived by since 2005: the belief that as from then, strong and groundbreaking communication would have to be the optimal symbiose between strategy, creative, and technology. Would have to embrace the web-technology. When we launched in 2005, we were in the very beginning of Web 2.0 or the Participative Web. Now we don’t see the end of the exponential changes that are brought to us by an exponential amount of data, by IOT, the emotional web, AI…

Creativity will never be more important than tomorrow.

Our profession never as exciting.

We are looking forward to it.

Just like Gasparov does. Because he also will have to use his creativity to beat Big Brother next time.

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

Happiness, an FCB alliance, is a creative connectivity agency based in Brussels, Belgium and Saigon, Vietnam. The agency is well-known to design connected brands that trigger emotions that trigger business. The very multi-cultural crew of Happiness won numerous awards, including Grand Prix at the Cannes Lions and Eurobest. Some of their work is even featured in the V&A Museum London. The agency believes in the power of creativity, the power of humanity and in happiness, that fuels both.

Contagious is a creative and strategic intelligence service that helps ad agencies and brands deliver more creative, innovative and effective marketing. Its intelligence is delivered remotely, through an online tool and award-winning magazine, and in person, through its events and advisory service. Headquartered in London, Contagious also has offices in New York, Singapore and São Paulo.  Contagious is an independent company founded in London by Paul Kemp-Robertson and his business partner, Gee Thomson in 2004.