COVID-19 cancels World Out of Home Organization ‘s Toronto 2020 Congress

Cristina Blanaru Business, Creativity, Events, Media, OOH / DOOH

The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions.

The Congress is being rescheduled for Toronto in June 2021. Attendees who have booked already and other partners should contact Mark Flys  for further details.

Organization President Tom Goddard says:

COVID-19 is now officially designated a pandemic by the World Health Organization and is impacting Out of Home companies worldwide. Therefore we had no option but to cancel our June gathering and postpone to 2021. We felt it best to make the decision at this time to remove uncertainty for attendees and our partners.

This is the first Congress we have cancelled in 61 years but it’s clearly right to put the health and well-being of our members and others first. In the meantime the Organization will continue to promote the global industry as energetically as ever.

Our very best wishes go to everyone in the global Out of Home community as we all deal with this difficult time.

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA and ESOMAR in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.