bet365 backs White Bullet for renewed ad protection partnership

White Bullet Solutions, the digital marketing transparency experts today announced the continued ad protection partnership with leading online gaming brand bet365.

In the face of increased advertising criteria, bet365 has restated its commitment to online safety and compliance with the renewal of its partnership with digital advertising safety specialist White Bullet.

bet365 uses White Bullet’s brand protection and compliance tool to monitor its affiliate partnership programme, ensuring bet365’s advertising and promotions only appear in appropriate and compliant contexts online.

We are delighted to renew our longstanding relationship with bet365 (…) The web is a high-risk environment that shifts constantly, and bet365’s commitments to brand safety and its responsibilities as a responsible advertiser set a standard any brand would do well to emulate. We look forward to continuing to keep their brand safe and compliant online.

Peter Szyszko,

CEO of White Bullet.

“As a leader in the online gambling business, we fully appreciate the importance of ensuring all our advertising meets the necessary standards, and we take our own brand safety very seriously,” said a bet365 spokesperson. “We appreciate the insight and protection White Bullet gives us, and we look forward to our continuing association.”

White Bullet’s proprietary software uses AI to analyse publisher content, screening for IP-Infringing, Sexually Explicit and Age-Inappropriate content in real time and provides dynamic risk scores for compliance and safety.

White Bullet’s technology provides full supply chain transparency on the location of ads and promotions and time they were placed by partners and ad-brokers, as well as screenshot evidence and risk scores, allowing compliance teams to prioritise and manage safety programmes accurately.

Founded in 2012 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies IP risk protection, Brand Safety and full transparency on their advertising placement and digital supply chains.

White Bullet works collaboratively with brands, policy makers and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps.  White Bullet is  a Digital Advertising Assurance Provider under the TAG Certified Against Piracy Programme and is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.

White Bullet comprises IP experts with dedicated technical engineers who specialise in AI, big data models and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the trafficking and distribution of pirated and counterfeit goods.  With offices in London, New York and Los Angeles, White Bullet advises policy makers and government bodies on regulatory and compliance programmes globally.